ConLife Academics 2013 Conference Paper Applying an Open Innovation Method for Identifying Challenges in the Cloud Business Environment

ConLife Academics 2013 - Conference for Connected Life (ConLife 2013), Berlin, Germany

11 Pages Posted: 1 Aug 2014

See all articles by Michael Gierczak

Michael Gierczak

University of Kassel - Information Systems

Lysann Gebauer

University of Kassel

Philipp Ebel

University of Kassel - Information Systems

J. M. Leimeister

University of St. Gallen; University of Kassel - Information Systems

Date Written: 2013

Abstract

The success of connected life services is strongly related to the success of cloud computing. These enormous data volumes can only be handled economically with cloud-based services. Therefore, cloud computing can be seen as a basic technology for successful connected life services. However, the actual use of cloud-based solutions within the B2B sector is due to existing uncertainties by the customers still limited. Therefore, the research question of the study is: Which challenges do cloud users have and how can these challenges be overcome? To answer this question a workshop was designed applying the lead user method as part of the open innovation approach to identify challenges of the daily work life and to develop user centered and innovative cloud-based product/service concepts. A total of 10 lead users have participated in the workshop. All participants are customers of a German small- and medium-sized enterprise (SME), which offers a number of cloud-based services for the business sector. In a first step the participants identified 42 challenges of their daily work life. In a second step the participants, who were separated into three groups, developed solution concepts to overcome selected challenges. To structure the development of the solution concepts the Business Model Canvas has been used. The workshop results show that the lead user method is appropriate to identify the challenges of the daily work life and to elaborate cloud-based solution concepts therefore. The customer integration in the product/service development process is suitable to develop user centered and innovative concepts.

Keywords: Open Innovation, Lead User, Cloud Computing, Cloud Service, Workshop, Uncertainties

Suggested Citation

Gierczak, Michael and Gebauer, Lysann and Ebel, Philipp and Leimeister, Jan Marco, ConLife Academics 2013 Conference Paper Applying an Open Innovation Method for Identifying Challenges in the Cloud Business Environment (2013). ConLife Academics 2013 - Conference for Connected Life (ConLife 2013), Berlin, Germany. Available at SSRN: https://ssrn.com/abstract=2474111

Michael Gierczak

University of Kassel - Information Systems ( email )

Nora-Platiel 4
Kassel, 34127
Germany

Lysann Gebauer

University of Kassel ( email )

Fachbereich 05
Nora-Platiel-Stra├če 1
34109 Kassel, Hessen 34127
Germany

Philipp Ebel

University of Kassel - Information Systems ( email )

Nora-Platiel 4
Kassel, 34127
Germany

Jan Marco Leimeister (Contact Author)

University of St. Gallen ( email )

Varnbuelstr. 14
Saint Gallen, St. Gallen CH-9000
Switzerland

University of Kassel - Information Systems ( email )

Nora-Platiel 4
Kassel, 34127
Germany

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