Just a Bite: Considerably Smaller Snack Portions Satisfy Delayed Hunger and Craving

Food Quality and Preference 27.1 (January 2013): 96-100

5 Pages Posted: 31 Jul 2014  

Ellen Van Keer

Centrum Leo Apostel for Interdisciplinary Studies (CLEA); Vrije Universiteit Brussel (VUB); Koninklijke Musea voor Kunst en Geschiedenis (Royal Museums of Art and History)

Mitsuru Shimizu

Southern Illinois University at Edwardsville

Brian Wansink

Cornell University

Date Written: June 30, 2012

Abstract

Could smaller snack portions be similarly effective in decreasing cravings or feelings of hunger as larger portions? To answer this, three common snack foods – chocolate, apple pie, potato chips – were given to 104 participants as either a small portion (x) or a substantially larger portion (5-10x). Results indicate that smaller portions satisfied one’s ratings of hunger and craving similar to larger portions, but led to a mean intake that was significantly lower than in the large portion condition (with a difference of 103 calories). This suggests that 15 min after eating a considerably smaller snack, people will have eaten much less but will feel equally satisfied.

Keywords: Portion size, Food craving, Food intake, Hunger, Appetite, Dieting

Suggested Citation

Van Keer, Ellen and Shimizu, Mitsuru and Wansink, Brian, Just a Bite: Considerably Smaller Snack Portions Satisfy Delayed Hunger and Craving (June 30, 2012). Food Quality and Preference 27.1 (January 2013): 96-100. Available at SSRN: https://ssrn.com/abstract=2474264

Ellen Van Keer

Centrum Leo Apostel for Interdisciplinary Studies (CLEA) ( email )

Krijgskundestraat 33
Brussels, 1160
Belgium

HOME PAGE: http://www.vub.ac.be/CLEA/people/Ellen/

Vrije Universiteit Brussel (VUB) ( email )

Pleinlaan 2
http://www.vub.ac.be/
Brussels, 1050
Belgium

Koninklijke Musea voor Kunst en Geschiedenis (Royal Museums of Art and History) ( email )

Reuvensplaats 2
Leiden, 2300
Belgium

Mitsuru Shimizu

Southern Illinois University at Edwardsville ( email )

1 Hairpin Drive
Edwardsville, IL 62026-1102
United States

Brian Wansink (Contact Author)

Cornell University ( email )

Ithaca, NY 14853
United States

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