From Mindless Eating to Mindlessly Eating Better

Physiology & Behavior 100.5 (2010): 454-463

10 Pages Posted: 31 Jul 2014

Date Written: May 4, 2010


Plate shapes and package sizes, lighting and layout, color and convenience: these are a few of hidden persuaders that can contribute to how much food a person eats. This review first posits that these environmental factors influence eating because they increase consumption norms and decrease consumption monitoring. Second, it suggests that simply increasing awareness and offering nutrition education will be disappointingly ineffective in changing mindless eating. Third, promising pilot results from the National Mindless Eating Challenge provide insights into helping move from mindless eating to mindlessly eating better. The paper represents an invited review by a symposium, award winner or keynote speaker at the Society for the Study of Ingestive Behavior [SSIB] Annual Meeting in Portland, July 2009.

Keywords: Eating behavior and food intake, Environment, Portion size, Consumption norms, Calorie estimation, Dietary guidelines, Web-based diets, Mindless method

Suggested Citation

Wansink, Brian, From Mindless Eating to Mindlessly Eating Better (May 4, 2010). Physiology & Behavior 100.5 (2010): 454-463, Available at SSRN:

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