Choice Under Restrictions

17 Pages Posted: 31 Jul 2014

See all articles by Simona Botti

Simona Botti

London Business School

Susan M. Broniarczyk

University of Texas at Austin - Marketing

Gerald Häubl

University of Alberta - Department of Marketing, Business Economics & Law

Ronald Hill

Villanova University - School of Business

Yanliu Huang

Drexel University - Department of Marketing

Barbara Kahn

University of Miami

Praveen K. Kopalle

Dartmouth College - Tuck School of Business

Donald R. Lehmann

Columbia Business School - Marketing

Joel Urbany

University of Notre Dame - Department of Marketing

Brian Wansink

Cornell University

Date Written: May 31, 2008

Abstract

Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as well as goals to influence behavior. Implications for overlooked research opportunities in choice modeling are presented and discussed

Keywords: Choice, Restrictions, Constraints

Suggested Citation

Botti, Simona and Broniarczyk, Susan M. and Häubl, Gerald and Hill, Ronald and Huang, Yanliu and Kahn, Barbara and Kopalle, Praveen K. and Lehmann, Donald R. and Urbany, Joel and Wansink, Brian, Choice Under Restrictions (May 31, 2008). Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32, Available at SSRN: https://ssrn.com/abstract=2474280

Simona Botti

London Business School ( email )

Sussex Place
London, London NW1 4SA
United Kingdom
442070008646 (Phone)

HOME PAGE: http://www.london.edu

Susan M. Broniarczyk

University of Texas at Austin - Marketing ( email )

2110 Speedway Stop B6700
McCombs School of Business
Austin, TX 78712-1275
United States

Gerald Häubl

University of Alberta - Department of Marketing, Business Economics & Law ( email )

Edmonton, Alberta T6G 2R6
Canada

Ronald Hill

Villanova University - School of Business ( email )

800 Lancaster Avenue
Villanova, PA 19085-1678
United States

Yanliu Huang

Drexel University - Department of Marketing ( email )

3141 Chestnut Street
Philadelphia, PA 19104
United States

HOME PAGE: http://www.lebow.drexel.edu/Faculty/YanliuHuang.html

Barbara Kahn

University of Miami ( email )

Coral Gables, FL 33124
United States

Praveen K. Kopalle

Dartmouth College - Tuck School of Business ( email )

100 Tuck Hall
Hanover, NH 03755
United States
603-646-3612 (Phone)
603-646-1308 (Fax)

Donald R. Lehmann

Columbia Business School - Marketing ( email )

New York, NY 10027
United States

Joel Urbany

University of Notre Dame - Department of Marketing ( email )

Notre Dame, IN 46556-0399
United States

Brian Wansink (Contact Author)

Cornell University ( email )

Ithaca, NY 14853
United States

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
76
Abstract Views
708
rank
346,131
PlumX Metrics