Best If Used By...How Freshness Dating Influences Food Acceptance

Journal of Food Science 71.4 (2006): S354-S357

4 Pages Posted: 1 Aug 2014

See all articles by Brian Wansink

Brian Wansink

Retired

Alan Wright

US Army War College (DEP) - R,D&E Center

Date Written: May 1, 2006

Abstract

A recent variation of expiration dating is freshness dating (i.e., “best if used by”). This research investigates how freshness dating influences the taste acceptance of a refrigerated product. Sensory tests of 36 panelists showtwokey findings. First, freshness dating influences the acceptability of products in a discontinuous or nonlinear manner. Second, it does so because it influences perceptions of freshness and of healthfulness, not of safety. As a product approaches its “best if used by” date, there may be more for a manufacturer to lose than to gain by having decided to use “freshness dating” in the first place.

Keywords: freshness, dairy, yogurt, freshness dating, expiration date, food safety, sensory evaluation, taste acceptance

Suggested Citation

Wansink, Brian and Wright, Alan, Best If Used By...How Freshness Dating Influences Food Acceptance (May 1, 2006). Journal of Food Science 71.4 (2006): S354-S357, Available at SSRN: https://ssrn.com/abstract=2474347

Brian Wansink (Contact Author)

Retired ( email )

607-319-0123 (Phone)

Alan Wright

US Army War College (DEP) - R,D&E Center ( email )

122 Forbes Avenue
Carlisle, PA 17013
United States

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