Increasing the Acceptance of Soy-Based Foods
Brian Wansink , Steven Sonka , Peter Goldsmith , Jorge Chiriboga & Nilgün Eren (2005) Increasing the Acceptance of Soy-Based Foods, Journal of International Food & Agribusiness Marketing, 17:1, 35-55, DOI: 10.1300/ J047v17n01_03
22 Pages Posted: 2 Aug 2014
Date Written: 2005
Programs intending to encourage the adoption of soy-based foods have fallen short of expectations. This issue of how unfamiliar, protein-rich foods can be introduced into diets was addressed during the rationing years of World War II when citizens were encouraged to incorporate protein-rich organ meats into their protein deficient diets. Unfortunately, most of the insights resulting from these efforts remained unpublished or in limited distribution. This article takes these recently released findings and uses them to show how the acceptance of soy-based foods can be facilitated.
Keywords: soy foods, consumer acceptance, gatekeepers, soy perception, food availability, frames of reference, social norms, hedonism
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