Increasing the Acceptance of Soy-Based Foods

Brian Wansink , Steven Sonka , Peter Goldsmith , Jorge Chiriboga & Nilgün Eren (2005) Increasing the Acceptance of Soy-Based Foods, Journal of International Food & Agribusiness Marketing, 17:1, 35-55, DOI: 10.1300/ J047v17n01_03

22 Pages Posted: 2 Aug 2014

See all articles by Brian Wansink

Brian Wansink

Retired

Steven T. Sonka

University of Illinois at Urbana-Champaign

Peter Goldsmith

University of Illinois at Urbana-Champaign

Jorge Chiriboga

University of Illinois at Urbana-Champaign

Nilgün Eren

University of Illinois at Urbana-Champaign

Date Written: 2005

Abstract

Programs intending to encourage the adoption of soy-based foods have fallen short of expectations. This issue of how unfamiliar, protein-rich foods can be introduced into diets was addressed during the rationing years of World War II when citizens were encouraged to incorporate protein-rich organ meats into their protein deficient diets. Unfortunately, most of the insights resulting from these efforts remained unpublished or in limited distribution. This article takes these recently released findings and uses them to show how the acceptance of soy-based foods can be facilitated.

Keywords: soy foods, consumer acceptance, gatekeepers, soy perception, food availability, frames of reference, social norms, hedonism

Suggested Citation

Wansink, Brian and Sonka, Steven T. and Goldsmith, Peter and Chiriboga, Jorge and Eren, Nilgün, Increasing the Acceptance of Soy-Based Foods (2005). Brian Wansink , Steven Sonka , Peter Goldsmith , Jorge Chiriboga & Nilgün Eren (2005) Increasing the Acceptance of Soy-Based Foods, Journal of International Food & Agribusiness Marketing, 17:1, 35-55, DOI: 10.1300/ J047v17n01_03, Available at SSRN: https://ssrn.com/abstract=2474702

Brian Wansink (Contact Author)

Retired ( email )

607-319-0123 (Phone)

Steven T. Sonka

University of Illinois at Urbana-Champaign ( email )

Champaign, IL 61820
United States

Peter Goldsmith

University of Illinois at Urbana-Champaign ( email )

601 E John St
Champaign, IL 61820
United States

Jorge Chiriboga

University of Illinois at Urbana-Champaign ( email )

601 E John St
Champaign, IL 61820
United States

Nilgün Eren

University of Illinois at Urbana-Champaign ( email )

601 E John St
Champaign, IL 61820
United States

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