Consumer Reactions to Food Safety Crises

ADVANCES IN FOOD AND NUTRITION RESEARCH VOL 48, 2004

48 Pages Posted: 5 Aug 2014

Date Written: 2004

Abstract

Improving nutrition is essentially a process of encouraging people to make healthful choices that improve their well-being (Wansink, 2005). What happens, however, when we believe contamination, terrorism, or a genetic incidence threatens a part of the food supply? Sometimes crises influence the recall, redesign, and communication eVorts of individual companies (such as Tylenol, Perrier, Pilgrim’s Pride). Others, such as the threat of "mad cow" disease (bovine spongiform encephalopathy, or BSE) in beef can compromise an entire industry.

Suggested Citation

Wansink, Brian, Consumer Reactions to Food Safety Crises (2004). ADVANCES IN FOOD AND NUTRITION RESEARCH VOL 48, 2004, Available at SSRN: https://ssrn.com/abstract=2474720

Brian Wansink (Contact Author)

Cornell University ( email )

Ithaca, NY 14853
United States

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