Exploring Comfort Food Preferences Across Age and Gender

Wansink, Brian, Matthew M. Cheney, and Nina Chan. "Exploring comfort food preferences across age and gender." Physiology & Behavior 79.4 (2003): 739-747.

9 Pages Posted: 2 Aug 2014

See all articles by Brian Wansink

Brian Wansink

Retired

Matthew Michael Cheney

University of Illinois at Urbana-Champaign

Nina Chan

University of Illinois at Urbana-Champaign

Date Written: May 23, 2003

Abstract

Building on findings related to physiological and psychological motivations of food preference, this research develops a framework to examine preferences toward comfort foods. Study 1 used a North American survey of 411 people to determine favored comfort foods, and Study 2 quantified the preferences for these foods across gender and across age groups using a stratified sample of 1005 additional people.

Consistent with hypotheses, the findings showed different comfort food preferences across gender and across age. Males preferred warm, hearty, meal-related comfort foods (such as steak, casseroles, and soup), while females instead preferred comfort foods that were more snack related (such as chocolate and ice cream). In addition, younger people preferred more snack-related comfort foods compared to those over 55 years of age. Associations with guilty feelings underscored how these different preferences between males and females may extend to areas of application.

Keywords: Comfort foods, Snacks, Meals, Gender, Age, Food preference, Nutrient density, Chocolate

Suggested Citation

Wansink, Brian and Cheney, Matthew Michael and Chan, Nina, Exploring Comfort Food Preferences Across Age and Gender (May 23, 2003). Wansink, Brian, Matthew M. Cheney, and Nina Chan. "Exploring comfort food preferences across age and gender." Physiology & Behavior 79.4 (2003): 739-747., Available at SSRN: https://ssrn.com/abstract=2474753

Brian Wansink (Contact Author)

Retired ( email )

607-319-0123 (Phone)

Matthew Michael Cheney

University of Illinois at Urbana-Champaign

Champaign, IL 61820
United States

Nina Chan

University of Illinois at Urbana-Champaign ( email )

601 E John St
Champaign, IL 61820
United States

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