Preference Judgments and Choice: Is the Prominence Effect Due to Information Integration or Information Evaluation?
In K. Borcherding, O. Larichev, & Messick, D. M, (Eds.), Contemporary issues in decision making. (1990). Amsterdam: North Holland
9 Pages Posted: 6 Aug 2014 Last revised: 5 Feb 2018
Date Written: June 5, 1990
Several studies have shown that preference is not necessarily synonymous with choice. In particular, the most preferred object from a set of objects presented in a non-choice context is not necessarily chosen when the same objects are options in a choice situation (Lichtenstein & Slovic, 1971, 1973; Tversky, Sattah, & Slovic, 1988) . Our research on the choice-preference discrepancy replicates these findings and thus bears some resemblance to the study by Tversky, Sattah, and Slovic (1988). Two competing explanations are tested.
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