Preference Judgments and Choice: Is the Prominence Effect Due to Information Integration or Information Evaluation?

In K. Borcherding, O. Larichev, & Messick, D. M, (Eds.), Contemporary issues in decision making. (1990). Amsterdam: North Holland

9 Pages Posted: 6 Aug 2014 Last revised: 5 Feb 2018

See all articles by Henry Montgomery

Henry Montgomery

University of Gothenburg - Department of Psychology

Tommy Garling

University of Gothenburg

Erik Lindberg

Uppsala University

Marcus Selart

Norwegian School of Economics (NHH) - Department of Strategy and Management

Date Written: June 5, 1990

Abstract

Several studies have shown that preference is not necessarily synonymous with choice. In particular, the most preferred object from a set of objects presented in a non-choice context is not necessarily chosen when the same objects are options in a choice situation (Lichtenstein & Slovic, 1971, 1973; Tversky, Sattah, & Slovic, 1988) . Our research on the choice-preference discrepancy replicates these findings and thus bears some resemblance to the study by Tversky, Sattah, and Slovic (1988). Two competing explanations are tested.

Suggested Citation

Montgomery, Henry and Garling, Tommy and Lindberg, Erik and Selart, Marcus, Preference Judgments and Choice: Is the Prominence Effect Due to Information Integration or Information Evaluation? (June 5, 1990). In K. Borcherding, O. Larichev, & Messick, D. M, (Eds.), Contemporary issues in decision making. (1990). Amsterdam: North Holland, Available at SSRN: https://ssrn.com/abstract=2475809

Henry Montgomery

University of Gothenburg - Department of Psychology ( email )

P.O. Box 500
Göteborg, 40530
Sweden

Tommy Garling

University of Gothenburg ( email )

Viktoriagatan 30
Göteborg, 405 30
Sweden

Erik Lindberg

Uppsala University ( email )

Box 513
Uppsala, 751 20
Sweden

Marcus Selart (Contact Author)

Norwegian School of Economics (NHH) - Department of Strategy and Management ( email )

Breiviksveien 40
N-5045 Bergen
Norway
+47 55 95 96 95 (Phone)

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