Booties, Bounties, Business Models: A Map to the Next Red Oceans

International Journal of Entrepreneurship and Small Business, Vol. 22, No. 4, pp.439-448

13 Pages Posted: 5 Aug 2014 Last revised: 17 Aug 2015

See all articles by Steffen Roth

Steffen Roth

La Rochelle Business School; University of Turku

Date Written: 2014

Abstract

This quest is for pirate maps to blue oceans. The key problem involved is that blue oceans turn red whenever these maps make their way from pirates to mainstream entrepreneurs. Pirates therefore have an essential need for maps to the next blue oceans. In drawing on form theory, this article develops a map sheet, on which it appears that, throughout history, pirates navigated social borders. An analysis of the gaps in past and present maps of social differentiation then allows for the discovery of a largely uncharted quadrant of the blue ocean for entrepreneurship and entrepreneuring.

Keywords: piracy, piratology, entrepreneurship, entrepreneuring, social differentiation, functional differentiation, mapping, next society, blue ocean strategy

JEL Classification: M13

Suggested Citation

Roth, Steffen, Booties, Bounties, Business Models: A Map to the Next Red Oceans (2014). International Journal of Entrepreneurship and Small Business, Vol. 22, No. 4, pp.439-448. Available at SSRN: https://ssrn.com/abstract=2475831

Steffen Roth (Contact Author)

La Rochelle Business School ( email )

102 rue de Coureilles
Les Minimes
La Rochelle, 17024
France

University of Turku ( email )

Assistentinkatu 7
Turku, 20014
Finland

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