Idea Contributors Wanted - Towards the Adaption of the Pyramiding Approach to Recruit New Idea Contributors for a Virtual Ideas Competition

European Academy of Management Conference (EURAM), Rotterdam, Netherlands (2012).

29 Pages Posted: 6 Aug 2014

See all articles by Philipp Ebel

Philipp Ebel

University of Kassel - Information Systems

Ulrich Bretschneider

University of Kassel

J. M. Leimeister

University of St. Gallen; University of Kassel - Information Systems

Date Written: 2012

Abstract

In this research in progress paper we report on our efforts to recruit idea contributors for a topic-related ideas competition. Due to the narrow topic of the competition, we expected our present marketing measures to imply high spreading losses. As a consequence we adapted the pyramiding approach for use in an online-based setting. As the study that we are reporting on is at its beginning stages, the main contribution of this paper lies in the adaption of the pyramiding approach for use in a virtual social network. We describe our reasons for using the pyramiding approach, and elaborate on the supposed benefits that an adaption of the pyramiding search within an online setting would imply. We present the first results of this study, which reveal promising insights into the possibility of conducting a pyramiding search in a virtual social network.

Keywords: ideas competition, pyramiding search, open innovation

Suggested Citation

Ebel, Philipp and Bretschneider, Ulrich and Leimeister, Jan Marco, Idea Contributors Wanted - Towards the Adaption of the Pyramiding Approach to Recruit New Idea Contributors for a Virtual Ideas Competition (2012). European Academy of Management Conference (EURAM), Rotterdam, Netherlands (2012).. Available at SSRN: https://ssrn.com/abstract=2475896 or http://dx.doi.org/10.2139/ssrn.2475896

Philipp Ebel

University of Kassel - Information Systems ( email )

Nora-Platiel 4
Kassel, 34127
Germany

Ulrich Bretschneider

University of Kassel ( email )

Fachbereich 05
Nora-Platiel-Stra├če 1
34109 Kassel, Hessen 34127
Germany

Jan Marco Leimeister (Contact Author)

University of St. Gallen ( email )

Varnbuelstr. 14
Saint Gallen, St. Gallen CH-9000
Switzerland

University of Kassel - Information Systems ( email )

Nora-Platiel 4
Kassel, 34127
Germany

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