Newspapers and Magazines

Forthcoming Handbook of Media Economics

Rotman School of Management Working Paper No. 2479359

91 Pages Posted: 14 Aug 2014 Last revised: 5 May 2015

See all articles by Ambarish Chandra

Ambarish Chandra

University of Toronto

Ulrich Kaiser

University of Zurich; ZEW – Leibniz Centre for European Economic Research; University of Copenhagen - Centre for Industrial Economics; Government of the Kingdom of Denmark - Centre for Economic and Business Research

Date Written: March 12, 2015

Abstract

We review the Economics literature on Newspapers and Magazines. Our emphasis is on the newspaper industry, especially in the United States, given that this has been the focus of existing research. We first discuss the structure of print media markets, describing the rise in the number of daily newspapers during the early 20th century and then the steady decline since the 1940s. We discuss print media in the context of two-sided markets, noting that empirical papers on the newspaper industry were some of the earliest studies to use the techniques of two-sided market estimation. We then review the research on advertising in print media, particularly the question of whether readers value print advertising as a good or a bad. We summarize the research on antitrust-related issues in newspaper markets, including mergers, Joint Operating Agreements and vertical price restrictions. We then review recent research on how print media have been affected by the growth of the Internet. Finally, we offer suggestions for future research and provide thoughts on the future of this industry.

Keywords: magazines, newspapers, two-sided markets, history of newspapers, pricing behavior, advertising, Joint Operating Agreements, mergers, vertical price restrictions, online competition

JEL Classification: D4, D21, D22, D24, K21, L82, L86, M37

Suggested Citation

Chandra, Ambarish and Kaiser, Ulrich, Newspapers and Magazines (March 12, 2015). Forthcoming Handbook of Media Economics, Rotman School of Management Working Paper No. 2479359, Available at SSRN: https://ssrn.com/abstract=2479359

Ambarish Chandra (Contact Author)

University of Toronto ( email )

105 St George Street
Toronto, Ontario M5S3E6
Canada

Ulrich Kaiser

University of Zurich ( email )

Rämistrasse 71
Zürich, CH-8006
Switzerland

ZEW – Leibniz Centre for European Economic Research ( email )

P.O. Box 10 34 43
L 7,1
D-68034 Mannheim, 68034
Germany

University of Copenhagen - Centre for Industrial Economics ( email )

University of Copenhagen, Building 26
Øster Farimagsgade 5
Copenhagen K., DK-1353
Denmark

Government of the Kingdom of Denmark - Centre for Economic and Business Research ( email )

Langelinie Alli 17
DK-2100 Copenhagen
Denmark

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