Featuring People in Ads (2014 Edition)
Advertising & Marketing Law: Cases and Materials (2014 edition)
76 Pages Posted: 15 Aug 2014 Last revised: 4 Sep 2014
Date Written: August 1, 2014
This is a book chapter from the 2014 edition of a casebook, Advertising & Marketing Law: Cases and Materials, by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.
Keywords: privacy, publicity rights, celebrity rights, advertising, advertisements, ad copy, endorsement, testimonial
JEL Classification: M3, K20
Suggested Citation: Suggested Citation