Featuring People in Ads (2014 Edition)

Advertising & Marketing Law: Cases and Materials (2014 edition)

Santa Clara Univ. Legal Studies Research Paper No. 17-14

76 Pages Posted: 15 Aug 2014 Last revised: 4 Sep 2014

See all articles by Eric Goldman

Eric Goldman

Santa Clara University - School of Law

Rebecca Tushnet

Harvard Law School

Date Written: August 1, 2014

Abstract

This is a book chapter from the 2014 edition of a casebook, Advertising & Marketing Law: Cases and Materials, by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.

Keywords: privacy, publicity rights, celebrity rights, advertising, advertisements, ad copy, endorsement, testimonial

JEL Classification: M3, K20

Suggested Citation

Goldman, Eric and Tushnet, Rebecca, Featuring People in Ads (2014 Edition) (August 1, 2014). Advertising & Marketing Law: Cases and Materials (2014 edition); Santa Clara Univ. Legal Studies Research Paper No. 17-14. Available at SSRN: https://ssrn.com/abstract=2479635

Eric Goldman (Contact Author)

Santa Clara University - School of Law ( email )

500 El Camino Real
Santa Clara, CA 95053
United States
408-554-4369 (Phone)

HOME PAGE: http://www.ericgoldman.org

Rebecca Tushnet

Harvard Law School ( email )

Cambridge, MA
United States

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