Law and Economics of Self-Regulation in Advertising

Journal of European Consumer and Market Law, 3.1 (2014), pp 5-16

32 Pages Posted: 16 Aug 2014 Last revised: 30 Sep 2014

See all articles by Franziska Weber

Franziska Weber

Erasmus University Rotterdam School of Law, Rotterdam Institute of Law and Economics

Date Written: November 2013

Abstract

This paper looks at the effectiveness and usefulness of establishing a self-regulatory entity (SRE) in the advertising sector. In different countries one finds different forms of this type of institution. It may play a role in ensuring that misleading and aggressive advertisements are stopped and furthermore deal with questions of taste and decency of certain advertisements. Taking a broad view a SRE can be classified as a law enforcement mechanism the existence of which may be crucial to induce advertisers to law-abiding, compliant behavior. This paper will present a comparative legal analysis of various European SREs within a law and economics framework.

Keywords: self regulation, comparative law, compliance

Suggested Citation

Weber, Franziska, Law and Economics of Self-Regulation in Advertising (November 2013). Journal of European Consumer and Market Law, 3.1 (2014), pp 5-16, Available at SSRN: https://ssrn.com/abstract=2481030 or http://dx.doi.org/10.2139/ssrn.2481030

Franziska Weber (Contact Author)

Erasmus University Rotterdam School of Law, Rotterdam Institute of Law and Economics ( email )

Campus Woudestein Burgemeester Oudlaan 50
Rotterdam, 3062 PA
Netherlands

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
104
Abstract Views
940
rank
284,519
PlumX Metrics