Law and Economics of Self-Regulation in Advertising
Journal of European Consumer and Market Law, 3.1 (2014), pp 5-16
32 Pages Posted: 16 Aug 2014 Last revised: 30 Sep 2014
Date Written: November 2013
This paper looks at the effectiveness and usefulness of establishing a self-regulatory entity (SRE) in the advertising sector. In different countries one finds different forms of this type of institution. It may play a role in ensuring that misleading and aggressive advertisements are stopped and furthermore deal with questions of taste and decency of certain advertisements. Taking a broad view a SRE can be classified as a law enforcement mechanism the existence of which may be crucial to induce advertisers to law-abiding, compliant behavior. This paper will present a comparative legal analysis of various European SREs within a law and economics framework.
Keywords: self regulation, comparative law, compliance
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