Towards Reconciliation of Market Performance Measures to Stategic Management Research
The Academy of Management Review, 11(3):56-89, 1986
Posted: 27 Aug 2014
Date Written: January 1, 1986
Four research issues are identified that highlight the contrasting perspectives of strategic management and finance on event-study methodology. These issues then are used to evaluate five finance procedures used to calculate market-based performance measures. In each case, alternative procedures are recommended to make these measures more relevant both conceptually and statistically, for strategic management research.
Suggested Citation: Suggested Citation