Soft Assurance: Coping with Uncertainty Through Haptic Sensations

Journal of Experimental Social Psychology, 54 (2014) 73-80

9 Pages Posted: 28 Aug 2014

See all articles by Femke van Horen

Femke van Horen

VU University Amsterdam

Thomas Mussweiler

University of Cologne

Date Written: August 26, 2014

Abstract

Uncertainty is an inescapable element of human life. But how do people deal with it? To date, most research has focused on the cognitive strategies people adopt to do so. In four experiments we examine, whether people may also use an alternative experiential route to cope with uncertainty. We demonstrate that (1) when faced with uncertainty, people seek soft haptic sensations (Experiments 1 and 2) and (2) that doing so is functional (Experiments 3 and 4). More specifically, we show that people shift their preference to objects with soft (i.e., soft-grip pen, soft candy) rather than hard properties (i.e., hard-grip pen, hard candy) when feeling uncertain. Furthermore, we show that holding something soft (i.e., a soft-grip pen, a soft cloth) as compared to something hard (i.e., a hard-grip pen, a hard cloth) reduces uncertainty on a subsequent ambiguous task and helps to shield against uncertainty in daily life by increasing tolerance towards uncertainty. Overall, this research reveals that humans may use their oldest and most fundamental sense – touch – as a basic experiential device to cope with uncertainty.

Suggested Citation

van Horen, Femke and Mussweiler, Thomas, Soft Assurance: Coping with Uncertainty Through Haptic Sensations (August 26, 2014). Journal of Experimental Social Psychology, 54 (2014) 73-80, Available at SSRN: https://ssrn.com/abstract=2487499

Femke Van Horen (Contact Author)

VU University Amsterdam ( email )

De Boelelaan 1105
Amsterdam, 1081HV
Netherlands
+31205982272 (Phone)

HOME PAGE: http://www.feweb.vu.nl/nl/afdelingen-en-instituten/marketing/staff/horen/index.asp

Thomas Mussweiler

University of Cologne ( email )

Albertus-Magnus-Platz
Cologne, 50923
Germany

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