Who Attempts to Drive Less in New England?

Transportation Research. Part F: Traffic Psychology and Behaviour, vol. 23, no. March, pp. 69–80, 2014

Posted: 9 Sep 2014

See all articles by Caroline Noblet

Caroline Noblet

University of Maine - Economics

John Thoegersen

Aarhus University - Department of Marketing and Statistics

Mario F. Teisl

University of Maine - Department of Resource Economics and Policy

Date Written: 2014

Abstract

Transport policy often aims to change the modal split and/or reduce driving by means of both structural and psychological interventions, often referred to as ‘hard’ and ‘soft’ policy, respectively. We investigate how socio-structural contexts and psychological motivators interact in determining travel choices in New England (USA). In total, 1340 New England residents responded to a mail survey, which asked them about their use of alternative travel modes, their attempts to drive less, and a range of potential psychological and structural antecedents. Responses were analyzed with structural equation modeling. We find an individual’s context and their problem awareness, attitudes, and norms are important components of travel decisions. This suggests combining ‘‘hard’’ and ‘‘soft’’ policy interventions for maximum impact. We also find significant differences across the New England states, indicating travel interventions should consider contextual differences across regions. Implications for policy and future research are discussed.

Keywords: Travel mode, Theory of planned behavior, Behavioral antecedents, Structural equation modeling, Hard and soft policy interventions

Suggested Citation

Noblet, Caroline and Thoegersen, John and Teisl, Mario F., Who Attempts to Drive Less in New England? (2014). Transportation Research. Part F: Traffic Psychology and Behaviour, vol. 23, no. March, pp. 69–80, 2014. Available at SSRN: https://ssrn.com/abstract=2493043

Caroline Noblet (Contact Author)

University of Maine - Economics ( email )

Orono, ME 04469
United States

John Thoegersen

Aarhus University - Department of Marketing and Statistics ( email )

Haslegårdsvej 10
Århus V
Denmark

Mario F. Teisl

University of Maine - Department of Resource Economics and Policy ( email )

200 Winslow Hall
Orno, ME 04469-5782
United States
207-581-3162 (Phone)
207-581-4278 (Fax)

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