Who Gives More? A Comparative Perspective of Philanthropic Giving Through Foundations within the UEFA and the NFL

Posted: 10 Sep 2014

See all articles by Helmut M. Dietl

Helmut M. Dietl

University of Zurich - Department of Business Administration (IBW)

Egon P. Franck

University of Zurich - Department of Business Administration (IBW)

Julia Hillebrandt

Independent

Date Written: September 1, 2010

Abstract

Due to the specifics of the football governance systems and cultures of Europe and the United States, we hypothesize that the charitable foundation involvement of the National Football League (NFL) and its teams is more pronounced than that of the Union of European Football Associations (UEFA) and its Champions League (UCL) clubs. On the basis of a literature review, web research and emails to foundation staff, the study produces the following findings that support our hypothesis: At both the association/league and team level, the NFL is stronger as well as longer involved in charitable foundations than the UEFA. At the team level, 3 times as many NFL foundations as UCL club foundations exist. The minimum amount of giving of NFL team foundations is 13 times higher than that of UCL club foundations. On average, NFL team foundations are twice as old as their UEFA equivalents.

Keywords: Sports philanthropy; Social responsibility; Foundations; Football; UEFA; Champions League; NFL; Europe; United States; Governance; Culture

Suggested Citation

Dietl, Helmut M. and Franck, Egon P. and Hillebrandt, Julia, Who Gives More? A Comparative Perspective of Philanthropic Giving Through Foundations within the UEFA and the NFL (September 1, 2010). Available at SSRN: https://ssrn.com/abstract=2493676

Helmut M. Dietl (Contact Author)

University of Zurich - Department of Business Administration (IBW) ( email )

Hottingerstrasse 10
Plattenstrasse 14
Zurich, 8032
Switzerland

Egon P. Franck

University of Zurich - Department of Business Administration (IBW) ( email )

Plattenstrasse 14
Zurich 8032
Switzerland
+41 1 634 28 45 (Phone)

Julia Hillebrandt

Independent ( email )

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