Psychological Factors Affecting Universities’ Students Food Choice

4 Pages Posted: 13 Sep 2014

See all articles by Mohamad Razali

Mohamad Razali

UiTM Pulau Pinang

Noorliza Zainol

UiTM Pulau Pinang

Khairul Rezo

UiTM Pulau Pinang

Farina Tazijan

UiTM Pulau Pinang

Muhammad Ahmad

UiTM Pulau Pinang

Suzana Rahim

UiTM Pulau Pinang

Nakia Nordin

UiTM Pulau Pinang

Date Written: September 11, 2014

Abstract

There are several factors that determine food choices among students. In research of Eating Habit and Factors Affecting Food Choice of Adolescents Living In Rural Areas stated that food choice in general is a complex process which depends on culture and is influenced by different factors such as personal, social, economic and emotional. Environmental factors such as cost of food and availability of fast food also play an important role in determining the food choices. As such, a survey is conducted among University Technology Mara Malaysia graduates to determine factors that contribute to graduates preferences in determining food choices. The research is carried out with the aims of identifying and determining the psychological factors affecting the food choice of graduates. It is hope by determining these factors, the food industries will understand better the preference of graduates in catering to their needs and an establishment of understanding the factors contributing to the psychological of food preferences.

Keywords: psychological factors, graduates preferences,food choices, survey, food industries.

Suggested Citation

Razali, Mohamad and Zainol, Noorliza and Rezo, Khairul and Tazijan, Farina and Ahmad, Muhammad and Rahim, Suzana and Nordin, Nakia, Psychological Factors Affecting Universities’ Students Food Choice (September 11, 2014). Available at SSRN: https://ssrn.com/abstract=2494720

Mohamad Razali (Contact Author)

UiTM Pulau Pinang ( email )

Jalan Permatang Pauh
Permatang Pauh
Bukit Mertajam, 13500
Malaysia
0196149545 (Phone)

Noorliza Zainol

UiTM Pulau Pinang ( email )

Jalan Permatang Pauh
Permatang Pauh
Bukit Mertajam, 13500
Malaysia
0194783397 (Phone)

Khairul Rezo

UiTM Pulau Pinang ( email )

Jalan Permatang Pauh
Permatang Pauh
Bukit Mertajam, 13500
Malaysia
0162794769 (Phone)

Farina Tazijan

UiTM Pulau Pinang ( email )

Jalan Permatang Pauh
Permatang Pauh
Bukit Mertajam, MA 13700
Malaysia
0192524834 (Phone)

Muhammad Ahmad

UiTM Pulau Pinang ( email )

Jalan Permatang Pauh
Permatang Pauh
Bukit Mertajam, MA 13700
Malaysia
0137370576 (Phone)

Suzana Rahim

UiTM Pulau Pinang ( email )

Jalan Permatang Pauh
Permatang Pauh
Bukit Mertajam, MA 13700
Malaysia
0124975511 (Phone)

Nakia Nordin

UiTM Pulau Pinang ( email )

Jalan Permatang Pauh
Permatang Pauh
Bukit Mertajam, MA 13700
Malaysia

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