Employing the Matrix Method as a Tool for the Analysis of Qualitative Research Data in the Business Domain
16 Pages Posted: 16 Sep 2014
Date Written: September 12, 2014
This article addresses three issues:
- It explains the characteristics and the process of the analysis of empirical, qualitative data.
- It introduces a method for qualitative analysis, as relevant to business research, i.e., the Matrix Method.
- It presents a coherent approach about structuring the research report.
Keywords: qualitative analysis, Matrix Method, business research, research report, Nyenrode Business Universiteit
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