Employing the Matrix Method as a Tool for the Analysis of Qualitative Research Data in the Business Domain

16 Pages Posted: 16 Sep 2014

Date Written: September 12, 2014

Abstract

This article addresses three issues:

- It explains the characteristics and the process of the analysis of empirical, qualitative data.

- It introduces a method for qualitative analysis, as relevant to business research, i.e., the Matrix Method.

- It presents a coherent approach about structuring the research report.

Keywords: qualitative analysis, Matrix Method, business research, research report, Nyenrode Business Universiteit

Suggested Citation

Groenland, Edward, Employing the Matrix Method as a Tool for the Analysis of Qualitative Research Data in the Business Domain (September 12, 2014). Available at SSRN: https://ssrn.com/abstract=2495330 or http://dx.doi.org/10.2139/ssrn.2495330

Edward Groenland (Contact Author)

Nyenrode Business University ( email )

Straatweg 25
P.O. Box 130
Breukelen, 3620 AC
Netherlands

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
3,037
Abstract Views
9,701
rank
5,224
PlumX Metrics