Ravaged Lands: An Investigation of Factors Affecting Pakistan's Tourism Industry

Information and Knowledge Management, ISSN: 2224-896x, Vol. 4, No. 8, 2014

9 Pages Posted: 16 Sep 2014

See all articles by Rizwan Ahmed

Rizwan Ahmed

Indus University

Nawaz Ahmad

RTS (Research, Trainings, and Solutions); Institute of Business Management (IoBM)

Aamir Saifullah

Indus University

Irfan Jatoi

Greenwich University Karachi

Date Written: August 30, 2014

Abstract

Since the war on terror initiated in 2001 after the attack on the Twin Towers, situated in New York, United States. The US led invasion of Afghanistan has spilled its consequences across its Eastern border. Since then Pakistan has been a victim of terrorism and religious extremism due to its strategic alliance with the United States of America. One industry that was completely obliterated by this situation was Pakistan’s Tourism industry. The objective of this research was to prove whether societal factors affect the tourism industry or cultural factors affect the tourist industry or the law and order situation has hampered the tourists’ activities in Northern areas of Pakistan. Developing a questionnaire and validating its reliability, statistical techniques proved that cultural factors had a more significant impact on Pakistan’s tourist mindset.

Keywords: Tourism; Cultural factors; Societal factors; Victims of terrorism; War on terror

JEL Classification: C12, C42, L83

Suggested Citation

Raheem, Ahmed and Ahmad, Nawaz and Saifullah, Aamir and Jatoi, Irfan, Ravaged Lands: An Investigation of Factors Affecting Pakistan's Tourism Industry (August 30, 2014). Information and Knowledge Management, ISSN: 2224-896x, Vol. 4, No. 8, 2014. Available at SSRN: https://ssrn.com/abstract=2496002 or http://dx.doi.org/10.2139/ssrn.2496002

Ahmed Raheem

Indus University ( email )

ST-2D, Block 17, Gulshan-e-Iqbal
Gulshan-e-Iqbal
Karachi, Sindh 75300
Pakistan

Nawaz Ahmad (Contact Author)

RTS (Research, Trainings, and Solutions) ( email )

9th Nishat Lane, DHA 6
9th Nishat Lane, DHA 6
Karachi, Sindh 75500
Pakistan
00923009292422 (Phone)

Institute of Business Management (IoBM) ( email )

Plot # 84
Korangi Creek
Karachi, Sindh 75190
Pakistan

HOME PAGE: http://www.faculty.iobm.edu.pk/staff/nawaz-ahmad/

Aamir Saifullah

Indus University ( email )

ST-2D, Block 17, Gulshan-e-Iqbal
Gulshan-e-Iqbal
Karachi, Sindh 75300
Pakistan

Irfan Jatoi

Greenwich University Karachi

Karachi, Sindh
Pakistan

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