Perception of Youth Towards Online Shopping
Sawant, Chetna and Malviya, S.,"Perception of Youth towards online shopping", Altius Shodh Journal of Management and Commerce, May 2014, pp 432-436.
12 Pages Posted: 18 Sep 2014
Date Written: May 2, 2014
Today’s increasing population maximum lie in the category of youth. Youth’s are busy in their schedule. So youth’s perception has changed towards online shopping. Because now purchasing is just away of one click and it reduces their precious time. They rely more on online for ticketing, booking or shopping. This study includes youth of Indore. Sample size for this study was 170 but 13 were discarded and only 157 respondents was taken into consideration. Primary data was collected by using closed end questionnaire. This questionnaire consist of two section, section A and section B. Section A, included the demographic profile of the respondent, which includes gender, age, qualification and occupation of the respondents. Section B, include 16 statements which were measured by five point Likert scale ranging from ‘strongly disagree’ to ‘strongly agree’. This research identified six factors Web portal Quality, Web portal ease of use, Security and other policy, Clear Payment and Delivery, Pre and Post Sales Services, Trust on Web portal. All of the six factors have given label YPWP (Youth Perception for Web portal).
Keywords: Youth Perception, Web portal.
JEL Classification: M1, M31
Suggested Citation: Suggested Citation