Nudging: A Very Short Guide

Cass R. Sunstein

Harvard Law School

September 22, 2014

37 J. Consumer Pol'y 583 (2014)

This brief essay offers a general introduction to the idea of nudging, along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.

Number of Pages in PDF File: 7

Keywords: nudges, behavioral science, freedom of choice, behavioral insights team

JEL Classification: D003, D10, D11, D18, D60, D80, K0, K2

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Date posted: September 23, 2014 ; Last revised: October 11, 2015

Suggested Citation

Sunstein, Cass R., Nudging: A Very Short Guide (September 22, 2014). 37 J. Consumer Pol'y 583 (2014). Available at SSRN: https://ssrn.com/abstract=2499658 or http://dx.doi.org/10.2139/ssrn.2499658

Contact Information

Cass R. Sunstein (Contact Author)
Harvard Law School ( email )
1575 Massachusetts Ave
Areeda Hall 225
Cambridge, MA 02138
United States
617-496-2291 (Phone)
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