37 J. Consumer Pol'y 583 (2014)
7 Pages Posted: 23 Sep 2014 Last revised: 11 Oct 2015
Date Written: September 22, 2014
This brief essay offers a general introduction to the idea of nudging, along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.
Keywords: nudges, behavioral science, freedom of choice, behavioral insights team
JEL Classification: D003, D10, D11, D18, D60, D80, K0, K2
Suggested Citation: Suggested Citation