Nudging: A Very Short Guide

Sunstein, Cass R.

doi:10.2139/ssrn.2499658

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Nudging: A Very Short Guide

37 J. Consumer Pol'y 583 (2014)

7 Pages Posted: 23 Sep 2014 Last revised: 11 Oct 2015

See all articles by Cass R. Sunstein

Cass R. Sunstein

Harvard Law School; Harvard University - Harvard Kennedy School (HKS)

Date Written: September 22, 2014

Abstract

This brief essay offers a general introduction to the idea of nudging, along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.

Keywords: nudges, behavioral science, freedom of choice, behavioral insights team

JEL Classification: D003, D10, D11, D18, D60, D80, K0, K2

Suggested Citation: Suggested Citation

Sunstein, Cass R., Nudging: A Very Short Guide (September 22, 2014). 37 J. Consumer Pol'y 583 (2014), Available at SSRN: https://ssrn.com/abstract=2499658 or http://dx.doi.org/10.2139/ssrn.2499658