A History of the Digitalization of Consumer Culture: From Amazon Through Pirate Bay to Farmville

In: J. Denegri-Knott and M. Molesworth (eds), Digital Virtual Consumption. New York: Routledge, pp. 11-28. 2012

30 Pages Posted: 29 Jan 2015

See all articles by Vili Lehdonvirta

Vili Lehdonvirta

University of Oxford - Oxford Internet Institute

Date Written: 2012

Abstract

The purpose of this chapter is to examine how information society interacts with consumer society. I trace a brief history of the digitalization of consumption, starting from the online retail sites of 1990s and ending with digital virtual consumption in online games and communities. On the way, I ask what changes, if any, digitalization has brought about in the sites, processes, subjects and objects of consumption. Consumers have not necessarily become any less materialistic despite goods turning digital. But virtualized consumerism presents a new hope for environmentalists.

Suggested Citation

Lehdonvirta, Vili, A History of the Digitalization of Consumer Culture: From Amazon Through Pirate Bay to Farmville (2012). In: J. Denegri-Knott and M. Molesworth (eds), Digital Virtual Consumption. New York: Routledge, pp. 11-28. 2012. Available at SSRN: https://ssrn.com/abstract=2501350

Vili Lehdonvirta (Contact Author)

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford, Oxfordshire OX1 3JS
United Kingdom

HOME PAGE: http://www.oii.ox.ac.uk

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