A Study on Junk Food Consumption Behavior Among College Students

20 Pages Posted: 28 Sep 2014

See all articles by A. H. Sequeira

A. H. Sequeira

National Institute of Technology Karnataka (NITK), Surathkal

A. Sowmya

National Institute of Technology Karnataka (NITK), Surathkal

Beryl Thomas

National Institute of Technology Karnataka (NITK), Surathkal

Chahat Mahajan

National Institute of Technology Karnataka (NITK), Surathkal

Chandra Kumar

National Institute of Technology Karnataka (NITK), Surathkal

Date Written: September 26, 2014

Abstract

The study of junk food consumption behaviour among college students is aimed to have an in depth analysis of food consumption trends and attitudes among college students. The research takes up an exploratory approach and used primary data from sample survey conducted on a quota sample to arrive to conclusions. The factors to be investigated in the study were identified from secondary literature. Survey was conducted among a sample of students through a documented self-administered questionnaire. Chi-square and Z-test were carried out to analyse the survey data. The findings of the research lead to the conclusions that the tendency of replacing regular meals with junk food was more with female students. Further , Post Graduate students were more concerned about the health impacts of junk food compared to Under Graduate students. The research also indicates that factors like accessibility, taste, price and ambiance are having an influence in driving people towards food outlets and these factors vary with gender and level of education.

Suggested Citation

Sequeira, A. H. and Sowmya, A. and Thomas, Beryl and Mahajan, Chahat and Kumar, Chandra, A Study on Junk Food Consumption Behavior Among College Students (September 26, 2014). Available at SSRN: https://ssrn.com/abstract=2502101 or http://dx.doi.org/10.2139/ssrn.2502101

A. H. Sequeira (Contact Author)

National Institute of Technology Karnataka (NITK), Surathkal ( email )

School of Management
Surathkal
Mangalore, Karnataka 575022
India
0824 2474000 (Phone)

HOME PAGE: http://www.nitk.ac.in

A. Sowmya

National Institute of Technology Karnataka (NITK), Surathkal ( email )

NITK Surathkal, P.O. Srinivasnagar
Dakshina Kannada District
Mangalore, Karnataka 575025
India

Beryl Thomas

National Institute of Technology Karnataka (NITK), Surathkal ( email )

NITK Surathkal, P.O. Srinivasnagar
Dakshina Kannada District
Mangalore, Karnataka 575025
India

Chahat Mahajan

National Institute of Technology Karnataka (NITK), Surathkal ( email )

NITK Surathkal, P.O. Srinivasnagar
Dakshina Kannada District
Mangalore, Karnataka 575025
India

Chandra Kumar

National Institute of Technology Karnataka (NITK), Surathkal ( email )

NITK Surathkal, P.O. Srinivasnagar
Dakshina Kannada District
Mangalore, Karnataka 575025
India

Register to save articles to
your library

Register

Paper statistics

Downloads
2,336
Abstract Views
9,553
rank
5,625
PlumX Metrics