Multimedia for Learning in Economy and Cybernetics
Economic Computation and Economic Cybernetics Studies and Research (ECECSR), 09/2014, 48(3)
20 Pages Posted: 30 Sep 2014 Last revised: 9 Dec 2016
Date Written: September 1, 2014
The use of many multimedia channels in order to bring information to target groups is not something new. What is new is related to how these channels are exploited by mixing techniques and technologies. We realized an online questionnaire to identify the multimedia techniques/tools that have impact on user’s satisfaction. We used comparative statistical analyses (Levene’s test) to observe if there are any significant differences between multimedia users and non-multimedia users. We identified that the preferred techniques are: the presence of a narrator, the existence of some suggestive images, slides and demos.
These are only some factors that we identified. We studied also the influence of features as: access to, scenario type, interactivity, flexibility, additional options and effects and time dependency. We determined that the existence of useful links is an important factor for overall satisfaction of the user with multimedia materials.
Keywords: MultiMedia (MM), Learning, Video Tutorial (VT), Mixed Methods, Questionnaire
JEL Classification: A22
Suggested Citation: Suggested Citation