Multimedia for Learning in Economy and Cybernetics

Economic Computation and Economic Cybernetics Studies and Research (ECECSR), 09/2014, 48(3)

20 Pages Posted: 30 Sep 2014 Last revised: 9 Dec 2016

See all articles by Daniel Homocianu

Daniel Homocianu

Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, Department of Accounting, Business Information Systems and Statistics

Sabina Necula

Alexandru Ioan Cuza University

Dinu Airinei

Alexandru Ioan Cuza University - Faculty of Economics and Business Administration

Laura Radu

Alexandru Ioan Cuza University

Mircea Georgescu

Al. I. Cuza University

Livia Baciu

Alexandru Ioan Cuza University

Alina Damian

Alexandru Ioan Cuza University

Date Written: September 1, 2014

Abstract

The use of many multimedia channels in order to bring information to target groups is not something new. What is new is related to how these channels are exploited by mixing techniques and technologies. We realized an online questionnaire to identify the multimedia techniques/tools that have impact on user’s satisfaction. We used comparative statistical analyses (Levene’s test) to observe if there are any significant differences between multimedia users and non-multimedia users. We identified that the preferred techniques are: the presence of a narrator, the existence of some suggestive images, slides and demos.

These are only some factors that we identified. We studied also the influence of features as: access to, scenario type, interactivity, flexibility, additional options and effects and time dependency. We determined that the existence of useful links is an important factor for overall satisfaction of the user with multimedia materials.

Keywords: MultiMedia (MM), Learning, Video Tutorial (VT), Mixed Methods, Questionnaire

JEL Classification: A22

Suggested Citation

Homocianu, Daniel and Necula, Sabina and Airinei, Dinu and Radu, Laura and Georgescu, Mircea and Baciu, Livia and Damian, Alina, Multimedia for Learning in Economy and Cybernetics (September 1, 2014). Economic Computation and Economic Cybernetics Studies and Research (ECECSR), 09/2014, 48(3). Available at SSRN: https://ssrn.com/abstract=2502524 or http://dx.doi.org/10.2139/ssrn.2502524

Daniel Homocianu (Contact Author)

Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, Department of Accounting, Business Information Systems and Statistics ( email )

Romania

Sabina Necula

Alexandru Ioan Cuza University ( email )

Carol I Blvd, Nr.11
Lasi, 700506
Romania

Dinu Airinei

Alexandru Ioan Cuza University - Faculty of Economics and Business Administration ( email )

Bd. Carol I no.22
Iasi, RO-700505
Romania

Laura Radu

Alexandru Ioan Cuza University ( email )

Carol I Blvd, Nr.11
Lasi, 700506
Romania

Mircea Georgescu

Al. I. Cuza University ( email )

Carol I Blvd, Nr.11
Lasi
Romania

Livia Baciu

Alexandru Ioan Cuza University ( email )

Bd. Carol I, No. 11
Iasi, Romania 700506
Romania

Alina Damian

Alexandru Ioan Cuza University ( email )

Iasi, Carol I
Iasi, 700505
Romania

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