Who Is Reading Whom Now: Privacy in Education from Books to MOOCs

55 Pages Posted: 9 Oct 2014

See all articles by Jules Polonetsky

Jules Polonetsky

Future of Privacy Forum

Omer Tene

International Association of Privacy Professionals (IAPP)

Date Written: October 7, 2014


The arrival of new technologies in schools and classrooms around the nation has been met with a mixture of enthusiasm and anxiety. Education technologies (ed tech) present tremendous opportunities. They allow schools to tailor programs to individual students; make education more collaborative and engaging through social media, gamification and interactive content; and facilitate access to education for anyone with an Internet connection in remote parts of the world. At the same time, the combination of enhanced data collection with highly sensitive information about children and teens presents grave privacy risks. Indeed, in a recent report, the White House identified privacy in education as a flashpoint for big data policy concerns.

This article is the most comprehensive study to date of the policy issues and privacy concerns arising from the surge of ed tech innovation. It surveys the burgeoning market of ed tech solutions, which ranges from free Android and iPhone apps to comprehensive learning management systems and digitized curricula delivered via the Internet. It discusses the deployment of big data analytics by education institutions to enhance student performance, evaluate teachers, improve education techniques, customize programs and better leverage scarce resources to optimize education results.

The article seeks to untangle ed tech privacy concerns from the broader policy debates surrounding standardization, the Common Core, longitudinal data systems and the role of business in education. It unpacks the meaning of commercial data uses in schools, distinguishing between behavioral advertising to children and providing comprehensive, optimized education solutions to students, teachers and school systems. It addresses privacy problems related to “small data,” the individualization enabled by optimization solutions that “read students” even as they read their books, as well as concerns about “big data” analysis and measurement, including algorithmic biases, discreet discrimination, narrowcasting and chilling effects.

The article proposes solutions ranging from deployment of traditional privacy tools, such as contractual and organizational governance mechanisms, to greater data literacy by teachers and parental involvement. It advocates innovative technological solutions, including converting student data to a parent-accessible feature and enhancing algorithmic transparency to shed light on the inner working of the machine. For example, individually curated “data backpacks” would empower students and their parents by providing them with comprehensive portable profiles to facilitate personalized learning regardless of where they go. The article builds on a methodology developed in the authors' previous work to balance big data rewards against privacy risks, while complying with several layers of federal and state regulation.

Keywords: privacy, education, data protection, data security, Ferpa, Coppa, MOOCs, common core

JEL Classification: K12

Suggested Citation

Polonetsky, Jules and Tene, Omer, Who Is Reading Whom Now: Privacy in Education from Books to MOOCs (October 7, 2014). Vanderbilt Journal of Entertainment & Technology Law, Forthcoming, Available at SSRN: https://ssrn.com/abstract=2507044

Jules Polonetsky

Future of Privacy Forum ( email )

United States

Omer Tene (Contact Author)

International Association of Privacy Professionals (IAPP) ( email )

Pease International Tradeport
75 Rochester Ave., Suite 4
Portsmouth, NH 03801
United States

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