Does Bigger Screen Lead to More Cellular Data Usage?

26 Pages Posted: 16 Oct 2014 Last revised: 26 Sep 2016

Hailiang Chen

City University of Hong Kong - Department of Information Systems

Baojun Ma

Beijing University of Posts and Telecommunication - School of Economics and Management

Yu Pan

Shanghai International Studies University

Date Written: September 25, 2016

Abstract

This study utilizes a unique dataset from a telecommunications company to examine the relationship between screen size and cellular data consumption for smartphone users. We first find an overall positive correlation based on population-level cross-sectional regressions, but after adopting a quasi-experimental design, there is no significant relationship between screen size and cellular data consumption measured by the amount of data transmitted. Motivated by the theory of task-technology fit, our additional analyses of the QQ browser mobile app suggest that screen size has a positive effect on mobile web browsing. Our study provides important implications for mobile network operators in understanding consumer behavior and promoting mobile data services to users with different devices.

Keywords: task-technology fit, telecommunications, screen size, data usage, smartphone, mobile web

Suggested Citation

Chen, Hailiang and Ma, Baojun and Pan, Yu, Does Bigger Screen Lead to More Cellular Data Usage? (September 25, 2016). Available at SSRN: https://ssrn.com/abstract=2510263 or http://dx.doi.org/10.2139/ssrn.2510263

Hailiang Chen

City University of Hong Kong - Department of Information Systems ( email )

Kowloon Tong
Hong Kong

HOME PAGE: http://www.cb.cityu.edu.hk/staff/hailchen/

Baojun Ma (Contact Author)

Beijing University of Posts and Telecommunication - School of Economics and Management ( email )

Mailbox 164, School of Economics and Management
No. 10 Xitucheng Road, Haidian District
Beijing, Beijing 100876
China

HOME PAGE: http://www.baojunma.com

Yu Pan

Shanghai International Studies University ( email )

1550 Wen Xiang Rd.
Songjiang District
Shanghai, Shanghai 201620
China

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