Unraveling Scientific Impact: Citation Types in Marketing Journals

International Journal of Research in Marketing, 32(1), January-February, 2015

ERIM Report Series Reference No. ERS-2014-014-MKT

49 Pages Posted: 17 Oct 2014  

S. Stremersch

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Nuno M.A. Camacho

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Sofie Vanneste

Ghent University-Universiteit Gent

Isabel Verniers

Professor of Marketing, Ghent University-Universiteit Gent

Date Written: October 17, 2014

Abstract

The number of citations a paper receives is the most commonly used measure of scientific impact. In this paper, we study not only the number but also the type of citations that 659 marketing articles generated. We discern five citation types: application, affirmation, negation, review and perfunctory mention (i.e., citing an article only indirectly without really using it). Prior literature in scientometrics recognizes that the former three types, on average, signal a higher level of scientific indebtedness than the latter two types. In our sample, these three types of citation represent only 15% of all citations. We also find different determinants of citation behavior across citation types. Across the 49 determinants we included, only 13 have the same effect across all citation types, of which only 5 are statistically significant across all citation types. For instance, we find a significant inverted U-effect of challenging commonly held beliefs on citations counts, but only for three of the citation types: affirmation, review and perfunctory mention. Our results encourage scientific stakeholders to move beyond mere citation counts to assess a paper’s or a scholar’s scientific contribution, as well as to devote greater attention to the citation process itself.

Keywords: Science, citation, scientometrics, philosophy of science, marketing, innovation

Suggested Citation

Stremersch, S. and Camacho, Nuno M.A. and Vanneste, Sofie and Verniers, Isabel, Unraveling Scientific Impact: Citation Types in Marketing Journals (October 17, 2014). International Journal of Research in Marketing, 32(1), January-February, 2015; ERIM Report Series Reference No. ERS-2014-014-MKT. Available at SSRN: https://ssrn.com/abstract=2511364 or http://dx.doi.org/10.2139/ssrn.2511364

Stefan Stremersch (Contact Author)

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) ( email )

P.O. Box 1738
3000 DR Rotterdam, NL 3062 PA
Netherlands
+31 10 408 8719 (Phone)
+31 10 408 9160 (Fax)

Nuno M.A. Camacho

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) ( email )

P.O. Box 1738
3000 DR Rotterdam, NL 3062 PA
Netherlands

Sofie Vanneste

Ghent University-Universiteit Gent ( email )

Coupure Links 653
Gent, 9000
Belgium

Isabel Verniers

Professor of Marketing, Ghent University-Universiteit Gent ( email )

Coupure Links 653
Gent, 9000
Belgium

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