What Consumers Value: Learning from Ten Years of Smartphones

8 Pages Posted: 22 Oct 2014 Last revised: 24 Oct 2014

See all articles by Richard Ferrers

Richard Ferrers

Monash University; Australian National Data Service (ANDS 2009-18); Australian Research Data Commons (ARDC)

Date Written: April 23, 2014

Abstract

Value is a new and (potentially) better way for Managers to understand innovation. This paper reports the implications for Managers of a value theory of innovation, in a consumer context. Value concepts are introduced, including Value Meanings (what consumers value), Value Practices (how consumers assess value) and overall value (what value endures). Two ways Managers innovate and create value are introduced; Value Management and Value Leadership. These value concepts are examined in the context of three companies who were major players in the Australian smartphone industry over the last ten years; Apple, designer of the iPhone, Telstra, the telco incumbent and Hutchison Whampoa, the innovator who first brought 3G smartphones to Australia.

Keywords: value, innovation, consumer, smartphones, diffusion

JEL Classification: D12, D46, O31, O32

Suggested Citation

Ferrers, Richard, What Consumers Value: Learning from Ten Years of Smartphones (April 23, 2014). Available at SSRN: https://ssrn.com/abstract=2512068 or http://dx.doi.org/10.2139/ssrn.2512068

Richard Ferrers (Contact Author)

Monash University ( email )

Wellington Road
Melbourne, 3145
Australia

HOME PAGE: http://www.monash.edu/

Australian National Data Service (ANDS 2009-18) ( email )

Building T, Level 1,
900 Dandenong Road
Melbourne, Victoria VIC 3145
Australia

HOME PAGE: http://www.ands.org.au

Australian Research Data Commons (ARDC) ( email )

c/- Monash University
900 Dandenong Rd
Melbourne, Victoria 3145
Australia

HOME PAGE: http://www.ardc.edu.au

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