Behavioural Sciences and the Regulation of Privacy on the Internet

Draft chapter for the book ‘Nudging and the Law - What can EU Law learn from Behavioural Sciences?’, editors A-L Sibony & A. Alemanno (Hart Publishing)

Institute for Information Law Research Paper No. 2014-02

Amsterdam Law School Research Paper No. 2014-54

40 Pages Posted: 23 Oct 2014 Last revised: 5 Jun 2015

See all articles by Frederik Zuiderveen Borgesius

Frederik Zuiderveen Borgesius

University of Amsterdam - IViR Institute for Information Law (IViR)

Date Written: October 23, 2014

Abstract

This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet, by focusing in particular on behavioural targeting. This marketing technique involves tracking people’s online behaviour to use the collected information to show people individually targeted advertisements. Enforcing data protection law may not be enough to protect privacy in this area. I argue that, if society is better off when certain behavioural targeting practices do not happen, policymakers should consider banning them.

Keywords: nudging, nudge, privacy, data protection, cookie, e-Privacy Directive, profiling, behavioural targeting, tracking, behavioural economics

JEL Classification: K19

Suggested Citation

Zuiderveen Borgesius, Frederik, Behavioural Sciences and the Regulation of Privacy on the Internet (October 23, 2014). Draft chapter for the book ‘Nudging and the Law - What can EU Law learn from Behavioural Sciences?’, editors A-L Sibony & A. Alemanno (Hart Publishing); Institute for Information Law Research Paper No. 2014-02; Amsterdam Law School Research Paper No. 2014-54. Available at SSRN: https://ssrn.com/abstract=2513771

Frederik Zuiderveen Borgesius (Contact Author)

University of Amsterdam - IViR Institute for Information Law (IViR) ( email )

Amsterdam
Netherlands

HOME PAGE: http://www.ivir.nl/employee/zuiderveen-borgesius/

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