An Empirical Investigation on Social Media Users’ Demand for Financial Information Distributed via Social Media Platforms

41 Pages Posted: 1 Nov 2014 Last revised: 5 Apr 2017

Date Written: March 4, 2017

Abstract

Managers feel significant pressure to establish a social media presence that differentiates their organization from rivals though few managers are confident that their organization provides social media users with the information they desire. Consequently, although the supply of information provided to social media users by organizations continues to rapidly proliferates, few studies have investigated the information social media users want organizations to provide. This study explores the information desires of two social media stakeholder groups: nonprofessional investors and non-investors. We find the information desires of both social media user stakeholder groups to be similar. More specifically, both nonprofessional investors and noninvestors want information that addresses them as customers, though nonprofessional investors do desire financial information more than noninvestors. The academic and practical implications of our results are discussed.

Keywords: communication theory, financial information, information demand, information transmission, nonprofessional investors, social media

JEL Classification: M31, M37, M41, G24, D83

Suggested Citation

Marley, Robert and Snow, Neal M, An Empirical Investigation on Social Media Users’ Demand for Financial Information Distributed via Social Media Platforms (March 4, 2017). Available at SSRN: https://ssrn.com/abstract=2517037 or http://dx.doi.org/10.2139/ssrn.2517037

Robert Marley

University of Tampa ( email )

401 W. Kennedy Blvd.
Box O
Tampa, FL 33606-1490
United States

HOME PAGE: http://www.ut.edu

Neal M Snow (Contact Author)

Lehigh University ( email )

621 Taylor St
RBC 449
Bethlehem, PA 18015
United States

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