The Cross of Invention: A Tool for Finding Zones of Creative Potential

11 Pages Posted: 22 Jan 2020

See all articles by Arnold Wentzel

Arnold Wentzel

University of Johannesburg - Department of Economics

Date Written: October 15, 2014

Abstract

Creative thinking emerges from an interplay between affirming and negating constraints. This paper presents a visual tool that may be used to explore the possibility space and generate new ideas that exploit the power of this interplay, and explains how to construct it. It is illustrated by actual situations: Einstein's theory of relativity, Zipcar's strategy, the Mann Gulch disaster and a case in which the author consulted.

Keywords: Constraints, creativity

Suggested Citation

Wentzel, Arnold, The Cross of Invention: A Tool for Finding Zones of Creative Potential (October 15, 2014). Available at SSRN: https://ssrn.com/abstract=2518490 or http://dx.doi.org/10.2139/ssrn.2518490

Arnold Wentzel (Contact Author)

University of Johannesburg - Department of Economics ( email )

P.O. Box 524
Auckland Park 2006, Johannesburg
South Africa

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