Importance of Social Psychology in the Society

Educational Research International Vol. 3(5) October 2014

5 Pages Posted: 5 Nov 2014

See all articles by Muhammad Abdullah Avais

Muhammad Abdullah Avais

University of Sindh - Department of Sociology

Aijaz Wassan

University of Sindh - Department of Sociology

Rafique Chandio

University of Sindh - Department of Economics

Muhammad Shaikh

Mehran University of Engineering & Technology

Date Written: November 4, 2014

Abstract

Social psychology is the scientific study of behavior of the individual in society. No one can deny the subject matter of Social Psychology. It possesses academic importance in the different departments of social sciences; particularly in Sociology. On the other end, social psychology as an independent subject, could not introduce its solo identity in the higher educational institutions in countries like Pakistan. It remains under umbrella of Sociology or Psychology even though it has emerged as an independent subject in the discipline of humanities and social sciences in developed countries. There is great importance of Social Psychology in the fields like Politics, Media Advertisement and Education. A social psychologist can mold the psychology of a person towards a particular object more efficiently than a layman. Most of the commercials in the media are based on propaganda and a social psychologist can play a vital role in that field.

This article is based on explanatory research through secondary sources and personal field observation of the authors by teaching the subject in the higher educational institution. This article focuses on the scope and importance of social psychology and it also focuses subject’s independent identity in the higher educational institutions of Pakistan so the Pakistani society can meet the challenges in the fields of Education, Commercialization and Politics.

Keywords: Social psychology, Commercialization, Media, Propaganda, Politics, Education

Suggested Citation

Avais, Muhammad Abdullah and Wassan, Aijaz and Chandio, Rafique and Shaikh, Muhammad, Importance of Social Psychology in the Society (November 4, 2014). Educational Research International Vol. 3(5) October 2014, Available at SSRN: https://ssrn.com/abstract=2519104 or http://dx.doi.org/10.2139/ssrn.2519104

Muhammad Abdullah Avais (Contact Author)

University of Sindh - Department of Sociology ( email )

Jamshoro
Pakistan

Aijaz Wassan

University of Sindh - Department of Sociology ( email )

Jamshoro
Pakistan

Rafique Chandio

University of Sindh - Department of Economics ( email )

Jamshoro
Pakistan

Muhammad Shaikh

Mehran University of Engineering & Technology ( email )

Jamshoro, 76062
Pakistan

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