E-Business: Strategic Management Practice for New Entrepreneurship

8 Pages Posted: 7 Nov 2014

See all articles by Dr. Mohit Sharma

Dr. Mohit Sharma

Shri Venkateshwara University

Prof. Devendra Pathak

Dr. K. N. Modi University, Newai (RAJ)

Dr. Sudhinder Chowhan

Date Written: November 6, 2014

Abstract

E-business success is a consequence of the precise combination of four elements: leading-edge technologies, long-term business strategies, the entrepreneurial capacity to implement these strategies (by using the technologies), and aligning people behavior inside and outside the organization.

From a functional perspective, e-business, that is companies conduct business electronically with regards to their clients, suppliers and partners. This activity is integrated with the internal systems of the firm such as logistics, operations and finance. For example, Amazon not only markets and sells online but also integrates its sales systems with its internal systems in real-time. This enables the company to invoice and update the order status of their clients as well as to work with a vast logistics network of partners who ultimately manufacture and dispatch the products to consumers. This success relies on a strong customer-centric organizational culture.

Keywords: E-Business, Entrepreneurship, Strategy

Suggested Citation

Sharma, Dr. Mohit and Pathak, Devendra and Chowhan, Dr. Sudhinder, E-Business: Strategic Management Practice for New Entrepreneurship (November 6, 2014). Available at SSRN: https://ssrn.com/abstract=2519948 or http://dx.doi.org/10.2139/ssrn.2519948

Dr. Mohit Sharma (Contact Author)

Shri Venkateshwara University ( email )

NH-24, 10 KM SO FAR FROM GAJRAULA
NEAR RAJABPUR
AMROHA, UTTAR PRADESH 244235
India

Devendra Pathak

Dr. K. N. Modi University, Newai (RAJ) ( email )

Ricco Industry Area II, Phaqse-II
Newai Dist
TONK, PRESIDENT 304021
India

No contact information is available for Dr. Sudhinder Chowhan

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