Crowdfunding Success of Tourism Projects - Evidence from Switzerland.

6 Pages Posted: 9 Nov 2014 Last revised: 29 Feb 2016

See all articles by Michael Beier

Michael Beier

University of Applied Sciences of the Grisons - Swiss Institute for Entrepreneurship (SIFE)

Kerstin Wagner

University of Applied Sciences HTW Chur - Swiss Institute for Entrepreneurship

Date Written: November 8, 2014

Abstract

Crowdfunding as a new way of financing has increased over the last years, but until now only little is known how project initiators in the tourism sector can increase their chances of successful fundraising. Using a dataset of 104 tourism projects from one of the dominant crowdfunding platforms in Switzerland, we test factors of project characteristics, project presentation and off-page media communication activities on their effect on fundraising success. Our results show that specific project characteristics such as team size and national proximity leverage fundraising success. In contrast, the effects of the use of additional social media platforms and an additional homepage are mixed.

Keywords: crowdfunding, social media, online-communication, web 2.0.

Suggested Citation

Beier, Michael and Wagner, Kerstin, Crowdfunding Success of Tourism Projects - Evidence from Switzerland. (November 8, 2014). Available at SSRN: https://ssrn.com/abstract=2520925 or http://dx.doi.org/10.2139/ssrn.2520925

Michael Beier

University of Applied Sciences of the Grisons - Swiss Institute for Entrepreneurship (SIFE) ( email )

Switzerland

Kerstin Wagner (Contact Author)

University of Applied Sciences HTW Chur - Swiss Institute for Entrepreneurship ( email )

Pulvermühlestrasse 57
Chur, 7004
Switzerland

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