Creating Integrated Value: Beyond CSR and CSV to CIV

6 Pages Posted: 12 Nov 2014  

Wayne Visser

Antwerp Management School

Chad Kymal

Omnex

Date Written: November 11, 2014

Abstract

Creating Integrated Value, or CIV, is an important evolution of the corporate responsibility and sustainability movement. It combines many of the ideas and practices already in circulation -- like corporate social responsibility (CSR), sustainability and creating shared value (CSV) -- but signals some important shifts, especially by focusing on integration and value creation. More than a new concept, CIV is a methodology for turning the proliferation of societal aspirations and stakeholder expectations -- including numerous global guidelines, codes and standards covering the social, ethical and environmental responsibilities of business -- into a credible corporate response, without undermining the viability of the business. Practically, CIV helps a company to integrate its response to stakeholder expectations (using materiality analysis) through its management systems (using best governance practices) and value chain linkages (using life cycle thinking). This integration is applied across critical processes in the business, such as governance and strategic planning, product/service development and delivery, and supply and customer chain management. Ultimately, CIV aims to be a tool for innovation and transformation, which will be essential if business is to become part of the solution to our global challenges, rather than part of the problem.

Keywords: CSR, social responsibility, CIV, integrate value, CSV, shared value, sustainability

JEL Classification: M14, M10, Q20, L15

Suggested Citation

Visser, Wayne and Kymal, Chad, Creating Integrated Value: Beyond CSR and CSV to CIV (November 11, 2014). Available at SSRN: https://ssrn.com/abstract=2522987 or http://dx.doi.org/10.2139/ssrn.2522987

Wayne Visser (Contact Author)

Antwerp Management School ( email )

Het Brantijser
Sint-Jacobsmarkt 9-13
Antwerp, 2000
Belgium

HOME PAGE: http://https://www.antwerpmanagementschool.be/en/

Chad Kymal

Omnex ( email )

325 E. Eisenhower Parkway
Suite 4
Ann Arbor, MI 48108
United States

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