Evaluating Acceptance of Mobile Money by Poor Citizens in India: An Empirical Study
Posted: 13 Nov 2014
Date Written: September 11, 2014
The mobile-money (m-money) service is a major initiative that can help in providing low cost and speedy money transfer through the mobile phones, especially in the developing countries such as India. A large section of population in India does not have access to banking facilities and m-money can act as a substitute to enable financial inclusion. However, for m-money to succeed, the user base needs to accept the initiative wholeheartedly. The objective of this research is to understand the acceptance of m-money among target populations i.e. below-poverty-line citizens in India, using the technology acceptance model (TAM). The survey data was collected from 225 actual and prospective m-money users and analyzed using partial least square technique. The findings imply that the trust and the core constructs of the TAM except perceived ease of use have a significant influence on the intentions of accepting m-money. The study also provides the possible explanations for the significant relationships between the constructs and discusses how this information can be used to enhance the acceptance of m-money among poor Indians.
Keywords: Mobile Money, Poverty, Inclusion, Citizen
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