Mobile User's Perspective Towards E-Waste: A Case Study of Pune City

Bhat Viraja and Patil Y. B. (2012) Mobile user’s perspective towards e-waste: A case study of Pune city. International Journal of Academic Conference Proceedings 1(2) (ISSN: 2164-263X).

15 Pages Posted: 13 Nov 2014

See all articles by Viraja Bhat

Viraja Bhat

Symbiosis International University - Symbiosis Institute of International Business (SIIB)

Yogesh Patil

Symbiosis International (Deemed University), Pune, India

Date Written: November 13, 2014

Abstract

The vertical growth in demand and consumption of electronics products by Indian consumers irrespective of the age, gender, income or any other economic parameters has led tremendous quantum of obsolete electronic products which makes their way to a new type waste electronics waste (e-waste, WEEE). The remarkable growth in the telecom sector according to the TRAI statistics states that that the mobile subscriber base has grown by a factor of over a hundred and thirty, from 5 million subscribers in 2001 to over 929 million subscribers as of May 2012 in India. The substantial jump the volume of mobile users has resulted in the generation of more End Of Life (EOL) products, mobile cell phones are part of the newly generated type of E-waste. Amongst the Indian states, Maharashtra has 96.7% of teledensity and is the largest generator of E-waste. Pune, the knowledge capital of Maharashtra, termed as the fastest growing IT city and 'Oxford of the East' is ranked as 8th in the top 10 cities of India in terms of E-waste generation. E-waste management is a global issue now and it's management has become a major challenge due to the presence of precious and toxic metals. There are many stakeholders involved in this issue whose roles, responsibilities are addressed at both national and local level by framing policies. Taking the cognizance of E-waste management issue, the Government of India passed a draft bill in 2008 and in 2011 introduced E-waste (Management & Handling) Rules 2011 which has been brought effectively into implementation from 2nd May 2012. The effective policy implementation depends on the consumer awareness with the other stakeholder*s responsibilities which are mandatory.

In this paper an attempt is made to study and understand the behavior of 10 different brands of mobile users of Pune City with special reference to aspects such as the awareness about E-waste, E-waste Policy, Extended Producers Responsibility, Mobile manufacturer recycling policy, E-waste disposal behavior and effects of E- waste. The study is a primary investigation based on the data collected through a survey based on convenient sampling method with a sample size of 500. Out of the total sample size, 185 responses were received for the proposed work. This study reveals that 82% of the respondents have E-waste awareness, 78% believe that mobile handsets are contributors in e-waste, 16% are aware of the Government of India‟s E-waste (Management & Handling) Rules 2011, 23% are aware of Extended Producer Responsibility and out of that only 10% know the collection centers of End Of Life mobiles of their brand, 6% are aware of E-waste management of Pune city, 75% are aware of e-waste toxicity whereas 48% are aware of precious metal presence and 70% feel that improper disposal if e-waste is a threat to the health and environment. The statistics gives a broad picture that consumer awareness about e-waste is very good but when it comes to the mobile handset disposal they are not aware of Extended Producer Responsibility, recycling/collection centers in Pune city and face problem in carrying out their responsibility of a responsible consumer.

Suggested Citation

Bhat, Viraja and Patil, Yogesh, Mobile User's Perspective Towards E-Waste: A Case Study of Pune City (November 13, 2014). Bhat Viraja and Patil Y. B. (2012) Mobile user’s perspective towards e-waste: A case study of Pune city. International Journal of Academic Conference Proceedings 1(2) (ISSN: 2164-263X).. Available at SSRN: https://ssrn.com/abstract=2523780

Viraja Bhat

Symbiosis International University - Symbiosis Institute of International Business (SIIB) ( email )

G. No. 174/1
Taluka - Mulshi
Hinjewadi, Maharasthra 411057
India

Yogesh Patil (Contact Author)

Symbiosis International (Deemed University), Pune, India ( email )

Lavale (Hill top)
Gram: Lavale, Tal: Mulshi, Dist: Pune
Pune, Maharashtra 412115
India

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