Effects of Levels of Implicit Association, Symbolic Racism, and Explicit Racial Resentment on Evaluation of White and Black Candidates

15 Pages Posted: 15 Nov 2014 Last revised: 18 Mar 2015

Date Written: November 13, 2014

Abstract

For decades, scholars have struggled to measure levels of racism. The question is characterized by unique complexity as a result of the “norm of equality.” Because Americans overwhelmingly believe in racial equality in the abstract, capturing latent racism is challenging. In this paper, we examine the relationship of three measures — Implicit Associations, Symbolic Racism, and Explicit Racial — on evaluation of Black and White candidates in a fictitious biracial legislative election. This initial examination focuses on evaluation of candidates by participants who saw ads from both candidates, neither of which contained a racial appeal. Results are inconclusive and preliminary, serving as a baseline for future analysis of ads that contain both implicit and explicit race-based messages.

Keywords: elections, race, racism, candidate, political psychology

Suggested Citation

Caliendo, Stephen M. and McIlwain, Charlton D., Effects of Levels of Implicit Association, Symbolic Racism, and Explicit Racial Resentment on Evaluation of White and Black Candidates (November 13, 2014). 2015 National Conference of Black Political Scientists (NCOBPS) Annual Meeting, Available at SSRN: https://ssrn.com/abstract=2524025 or http://dx.doi.org/10.2139/ssrn.2524025

Stephen M. Caliendo (Contact Author)

North Central College ( email )

30 N. Brainard Street
Naperville, IL 60540
United States
6306375344 (Phone)

Charlton D. McIlwain

New York University (NYU) ( email )

Bobst Library, E-resource Acquisitions
20 Cooper Square 3rd Floor
New York, NY 10003-711
United States

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