Mobile Usage Among Youngsters -- Prediction of Factors that Might Influence Addiction

Abstract

The growth of mobile phone market in India is high, and it is surpassing the growth of tablets and personal computers. With the advent of technology and increased usage of mobile, many youngsters use this device as a communication and entertainment tool. In the present day addiction to Information Technology, with specific reference to mobile phone, is of high concern. This study attempts to find the factors that lead to extensive use of mobile phone among youngsters, pursuing their higher education, which may influence addiction. Principal component analysis is used to determine the prime factors, which influence the usage of mobile phone, and multiple regression analysis has been used to further identify the specific factors that lead to extensive use of mobile phone, which may influence addiction.

Keywords: principal component analysis, multiple regression, psychological, boredom, broadband, extensive involvement. Influence mobile addiction

JEL Classification: J02, K04, P03, D08