A Regression Model to Study the Effectiveness of Specific Online Channels to Reach Student Aspirants

10 Pages Posted: 15 Nov 2014 Last revised: 30 Dec 2014

See all articles by Ramakrishnan Raman

Ramakrishnan Raman

SIBM, Pune - SIU

Dhanya Pramod

Symbiosis International University - Symbiosis Centre for Information Technology

Date Written: July 14, 2014

Abstract

Online and social media space is gaining its presence to the extent that it cannot be ignored any more. In present day Indian scenario when there are many private universities across India, a student seeking admission to an educational institution depends on online space for information. The student then decides to apply for a program after his/her online analysis. The student collects all information about the institute, the program, following which he or she decides to join. There are several online channels available to reach students’ which includes website, blog, forums etc. This paper attempts to find the effectiveness of these channels in terms of its final impact that it can create, which will make a student apply for a particular program. This paper compares three online channels including website, blog, discussion forum and their effectiveness in reaching a student. A regression model is used to understand the impact of these three channels on the decision taken by a student in choosing to apply for a program.

Keywords: social media, website, bloghits, discussion forums, educational institutes, decision making, student, regression model, effectiveness

Suggested Citation

Raman, Ramakrishnan and Pramod, Dhanya, A Regression Model to Study the Effectiveness of Specific Online Channels to Reach Student Aspirants (July 14, 2014). Available at SSRN: https://ssrn.com/abstract=2524316 or http://dx.doi.org/10.2139/ssrn.2524316

Ramakrishnan Raman (Contact Author)

SIBM, Pune - SIU ( email )

Symbiosis Knowledge Village
Lavale
Pune, Maharashtra 411042
India

HOME PAGE: http://www.sibmpune.edu.in

Dhanya Pramod

Symbiosis International University - Symbiosis Centre for Information Technology ( email )

Hinjewadi
Pune, MA 411027
India

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
50
Abstract Views
451
PlumX Metrics