A Regression Model to Study the Effectiveness of Specific Online Channels to Reach Student Aspirants

Abstract

Online and social media space is gaining its presence to the extent that it cannot be ignored any more. In present day Indian scenario when there are many private universities across India, a student seeking admission to an educational institution depends on online space for information. The student then decides to apply for a program after his/her online analysis. The student collects all information about the institute, the program, following which he or she decides to join. There are several online channels available to reach students’ which includes website, blog, forums etc. This paper attempts to find the effectiveness of these channels in terms of its final impact that it can create, which will make a student apply for a particular program. This paper compares three online channels including website, blog, discussion forum and their effectiveness in reaching a student. A regression model is used to understand the impact of these three channels on the decision taken by a student in choosing to apply for a program.

Keywords: social media, website, bloghits, discussion forums, educational institutes, decision making, student, regression model, effectiveness