The Brasileiro and the Yankee: A Cross-Cultural Comparison of Brazilian and American Managers in Brazil

14 Pages Posted: 17 Nov 2014

See all articles by James Stück

James Stück

Valparaiso University

Marc J. LeClere

Valparaiso University

Date Written: July 1, 2014

Abstract

With Brazil’s role as a lead nation among emerging markets, the field of cross-cultural management becomes a key contributor to the interactions between Brazilian and American business persons. This study uses a model of national cultural value differences based primarily on the findings of Hofstede, Trompenaars/Hampden-Turner, and the GLOBE project, while using numerical data from Hofstede, to provide a comparative, cross-cultural management analysis of Brazilians and Americans working together in Brazil. Combining academic theory and international business experience, this paper illustrates that through intelligent use of cross-cultural management models, these international managers can learn to work together even more effectively.

Keywords: Cross-cultural management, Brazil, United States of America

Suggested Citation

Stück, James and LeClere, Marc J., The Brasileiro and the Yankee: A Cross-Cultural Comparison of Brazilian and American Managers in Brazil (July 1, 2014). The Exchange, Vol. 3, No. 1, 2014. Available at SSRN: https://ssrn.com/abstract=2526398

James Stück (Contact Author)

Valparaiso University ( email )

Valparaiso, IN 46383
United States

Marc J. LeClere

Valparaiso University ( email )

Valparaiso, IN 46383
United States
219-464-4158 (Phone)

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