The Brasileiro and the Yankee: A Cross-Cultural Comparison of Brazilian and American Managers in Brazil
14 Pages Posted: 17 Nov 2014
Date Written: July 1, 2014
With Brazil’s role as a lead nation among emerging markets, the field of cross-cultural management becomes a key contributor to the interactions between Brazilian and American business persons. This study uses a model of national cultural value differences based primarily on the findings of Hofstede, Trompenaars/Hampden-Turner, and the GLOBE project, while using numerical data from Hofstede, to provide a comparative, cross-cultural management analysis of Brazilians and Americans working together in Brazil. Combining academic theory and international business experience, this paper illustrates that through intelligent use of cross-cultural management models, these international managers can learn to work together even more effectively.
Keywords: Cross-cultural management, Brazil, United States of America
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