Leveraging Social Media to Predict Continuation and Reversal in Asset Prices

Houlihan, Patrick; Creamer, Germán G.

doi:10.2139/ssrn.2527968

Leveraging Social Media to Predict Continuation and Reversal in Asset Prices

17 Pages Posted: 29 Nov 2014 Last revised: 3 Feb 2017

See all articles by Patrick Houlihan

Germán G. Creamer

Stevens Institute of Technology, School of Business; Columbia University - Department of Computer Science

Date Written: November 1, 2015

Abstract

Using features extracted from StockTwits messages between July 2009 and September 2012, we show through simulations that: 1) both message volume and sentiment help explain the diffusion of price information; 2) both message volume and sentiment can be used as features to predict asset price directional moves, we show that positive and negative sentiment diffuses into an assets price over a period of days. Our findings suggest statistics derived from both message volume and message sentiment can improve asset price forecasts.

Keywords: Social Media, Crowdsourcing, Sentiment

JEL Classification: G02, G12, C32

Suggested Citation: Suggested Citation

Houlihan, Patrick and Creamer, Germán G., Leveraging Social Media to Predict Continuation and Reversal in Asset Prices (November 1, 2015). Available at SSRN: https://ssrn.com/abstract=2527968 or http://dx.doi.org/10.2139/ssrn.2527968