Spinning the Wheel of Strategic Innovation

5 Pages Posted: 25 Nov 2014

See all articles by Chris W. Styles

Chris W. Styles

UNSW Australia Business School, School of Marketing

Jules Goddard

London Business School

Multiple version iconThere are 2 versions of this paper

Date Written: Winter 2014

Abstract

How can truly innovative strategies be developed when firms see themselves as operating in a mature market and adopt almost identical strategies to their competitors? Chris Styles and Jules Goddard suggest a solution in this article from the BSR archives of 2004.

Suggested Citation

Styles, Chris W. and Goddard, Jules, Spinning the Wheel of Strategic Innovation (Winter 2014). Business Strategy Review, Vol. 25, Issue 4, pp. 76-80, 2014. Available at SSRN: https://ssrn.com/abstract=2530238 or http://dx.doi.org/10.1111/j.1467-8616.2014.01130.x

Chris W. Styles (Contact Author)

UNSW Australia Business School, School of Marketing ( email )

Sydney, NSW 2052
Australia
61-2-9385-3191 (Phone)
61-2-9663-1985 (Fax)

Jules Goddard

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

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