15 Pages Posted: 25 Nov 2014 Last revised: 14 Jul 2017
Date Written: July 10, 2017
As commerce continues to shift to the digital domain, organizations respond by improving and evolving their approach to creating value for customers. When the time comes to convert digital anything into cash they can bank, however, the same organizations seem stuck in time. The purpose of the article is to highlight this inconsistency and, importantly, propose a solution. First, we lay the foundations for a revenue architecture fit for the digital economy. We argue in favor of three building blocks: empowerment, dialog, and reputation. Second, we describe FairPay as a viable configuration of these factors.
Keywords: Pricing, electronic commerce, revenue models, digital, price discrimination
Suggested Citation: Suggested Citation
Reisman, Richard and Bertini, Marco, A Novel Revenue Architecture to Monetize Digital Goods (July 10, 2017). Available at SSRN: https://ssrn.com/abstract=2530347 or http://dx.doi.org/10.2139/ssrn.2530347