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A Novel Revenue Architecture to Monetize Digital Goods

15 Pages Posted: 25 Nov 2014 Last revised: 14 Jul 2017

Richard Reisman

Teleshuttle Corporation

Marco Bertini

ESADE Business School

Date Written: July 10, 2017

Abstract

As commerce continues to shift to the digital domain, organizations respond by improving and evolving their approach to creating value for customers. When the time comes to convert digital anything into cash they can bank, however, the same organizations seem stuck in time. The purpose of the article is to highlight this inconsistency and, importantly, propose a solution. First, we lay the foundations for a revenue architecture fit for the digital economy. We argue in favor of three building blocks: empowerment, dialog, and reputation. Second, we describe FairPay as a viable configuration of these factors.

Keywords: Pricing, electronic commerce, revenue models, digital, price discrimination

Suggested Citation

Reisman, Richard and Bertini, Marco, A Novel Revenue Architecture to Monetize Digital Goods (July 10, 2017). Available at SSRN: https://ssrn.com/abstract=2530347 or http://dx.doi.org/10.2139/ssrn.2530347

Richard Reisman

Teleshuttle Corporation ( email )

20 E 9th St.
New York, NY 10003
United States

Marco Bertini (Contact Author)

ESADE Business School ( email )

Avinguda de la Torre Blanca, 59
Sant Cugat del Vall├Ęs, 08172
Spain

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