A Novel Architecture to Monetize Digital Offerings

Journal of Revenue and Pricing Management, 17(6), 453-8.

6 Pages Posted: 25 Nov 2014 Last revised: 1 Dec 2018

See all articles by Richard Reisman

Richard Reisman

Teleshuttle Corporation

Marco Bertini

ESADE - Ramon Llull University

Date Written: November 30, 2018

Abstract

As commerce continues to shift to the digital domain, organizations respond by improving and evolving their approach to creating value for customers. When the time comes to convert digital anything into cash they can bank, the same organizations, however, seem stuck in time. The purpose of the article is to highlight this inconsistency and, importantly, propose a solution. First, we leverage the literature on freemium and participative pricing mechanisms to lay the foundations for a revenue architecture fit for the digital economy. We argue in favor of three building blocks: empowerment, dialog, and reputation. Second, we describe FairPay as a promising configuration of these factors.

Keywords: Pricing, electronic commerce, revenue models, digital goods, price discrimination

Suggested Citation

Reisman, Richard and Bertini, Marco, A Novel Architecture to Monetize Digital Offerings (November 30, 2018). Journal of Revenue and Pricing Management, 17(6), 453-8.. Available at SSRN: https://ssrn.com/abstract=2530347 or http://dx.doi.org/10.2139/ssrn.2530347

Richard Reisman

Teleshuttle Corporation ( email )

20 E 9th St.
New York, NY 10003
United States

Marco Bertini (Contact Author)

ESADE - Ramon Llull University ( email )

Avinguda de la Torre Blanca, 59
Sant Cugat del Vall├Ęs, 08172
Spain

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