A Novel Architecture to Monetize Digital Goods

6 Pages Posted: 25 Nov 2014 Last revised: 26 Nov 2014

Richard Reisman

Teleshuttle Corporation

Marco Bertini

ESADE Business School

Date Written: November 26, 2014

Abstract

The shift of commerce to the digital domain has forced many organizations to rethink their attitude to value creation, at times backtracking to the very question of what “value” actually means. Electronic commerce facilitates and thrives on social interaction, yet the way companies convert digital anything into cash they can bank seems to be stuck in time, obeying rules and practices that may have worked for physical goods but make far less sense today. We believe that earning revenue in the digital age needs a fresh approach. This short article seeks to lay the foundations for such an approach and proposes FairPay as one viable alternative.

Keywords: Pricing, revenue models, digital marketing, monetization

Suggested Citation

Reisman, Richard and Bertini, Marco, A Novel Architecture to Monetize Digital Goods (November 26, 2014). Available at SSRN: https://ssrn.com/abstract=2530347 or http://dx.doi.org/10.2139/ssrn.2530347

Richard Reisman

Teleshuttle Corporation ( email )

20 E 9th St.
New York, NY 10003
United States

Marco Bertini (Contact Author)

ESADE Business School ( email )

Avinguda de la Torre Blanca, 59
Sant Cugat del Vallès, 08172
Spain

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