Exploring Usage Pattern of Internet Banking Service Provided by Banks in Indore District of Madhya Pradesh

Sharma,G and Malviya,S. (2014)' Exploring Usage Pattern of Internet Banking Service Provided by Banks in Indore District of Madhya Pradesh, 'International Journal of Advance Research in Computer Science and Management Studies, Vol. 2, Issue 11, pp 1-6

6 Pages Posted: 1 Dec 2014

See all articles by Geeta Sharma

Geeta Sharma

Devi Ahilya Vishwavidyalaya

Surendra Malviya

Devi Ahilya Vishwavidyalaya

Date Written: November 30, 2014

Abstract

Banks have found themselves at the forefront of technology for the last two decades. Banking through Internet has emerged as a strategic way to achieve higher efficiency and control. With the increasing use of internet services in India, Banks recognized the requirement of Internet banking services to enhance the Banking transaction and increase the number of baking user. The present research explores the usage pattern of Internet banking services provided by banks in Indore District of Madhya Pradesh. By having details regarding duration of usage and frequency of transactions by Internet banking users, banks can understand customer’s need better and improve themselves in various aspects. Using information drawn from the survey of 1006 Internet banking users of various banks of Indore, during the month of March, 2013 to June, 2013. The results found by this research concluded that Majority of internet banking users of Indore district of Madhya Pradesh using Internet banking services maximum up to 5 times in a month and majority of the users are new users means using internet banking services for less then 3 months.

Keywords: Internet Banking, Service Quality, Frequency of Transactions

JEL Classification: G20, G21

Suggested Citation

Sharma, Geeta and Malviya, Surendra, Exploring Usage Pattern of Internet Banking Service Provided by Banks in Indore District of Madhya Pradesh (November 30, 2014). Sharma,G and Malviya,S. (2014)' Exploring Usage Pattern of Internet Banking Service Provided by Banks in Indore District of Madhya Pradesh, 'International Journal of Advance Research in Computer Science and Management Studies, Vol. 2, Issue 11, pp 1-6. Available at SSRN: https://ssrn.com/abstract=2532274

Geeta Sharma

Devi Ahilya Vishwavidyalaya ( email )

RNT Marg
Indore, ME Madhya Pradesh 452001
India

HOME PAGE: http://www.dauniv.ac.in/

Surendra Malviya (Contact Author)

Devi Ahilya Vishwavidyalaya ( email )

07312461888 (Phone)

HOME PAGE: http://www.iips.dauniv.ac.in

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