Abstract

http://ssrn.com/abstract=253238
 
 

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Consumer Segmentation and Changing Food Purchase Patterns in Nanjing, PRC


Ann Veeck


Western Michigan University

Gregory Veeck


Western Michigan University - Department of Geography


World Development, Vol. 28, No. 3, March 2000

Abstract:     
The remarkable economic changes occurring within the People's Republic of China since 1978 have resulted in striking alteration in food consumption patterns for urban Chinese residents. Higher incomes, busier life styles, greater choices in food retailers, the increasing availability of refrigeration, and the greater variety in food choice have all resulted in shifts of household consumption. This study, based on a convenience survey of urban households in Nanjing, Jiangsu Province, PRC finds that three distinct patterns of food shopping exist. The significance of these findings to the global agro-food system and the agricultural sector of China are examined.

Keywords: Asia, PRC, urban, food, consumption, markets

Accepted Paper Series


Not Available For Download

Date posted: September 25, 2001  

Suggested Citation

Veeck, Ann and Veeck, Gregory, Consumer Segmentation and Changing Food Purchase Patterns in Nanjing, PRC. World Development, Vol. 28, No. 3, March 2000. Available at SSRN: http://ssrn.com/abstract=253238

Contact Information

Ann Veeck (Contact Author)
Western Michigan University ( email )
Kalamazoo, MI 49008
United States
Gregory Veeck
Western Michigan University - Department of Geography ( email )
Kalamazoo, MI 49008
United States
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