Strategic Management Decisions in Power Positions to Achieve Business Excellence in Small Service Businesses: Does Gender Matter?
European Accounting and Management Review, Vol. 1, Issue 1, 2014
25 Pages Posted: 2 Dec 2014
Date Written: December 1, 2014
The paper presents the results of a 2009 survey of 136 Spanish small service businesses. Male and female owners of travel agencies were interviewed to indicate their crisis readiness and measures taken to confront the crisis. Gender based differences in strategic decision-making were detected. Whereas men and women were equally successful to overcome the crisis, their strategies differed. Women were on average significantly younger, employed measures focusing on price, kept social measures intact and employed to a lesser extent drastic measures to reduce costs (layoffs, dismissals). Men used drastic measures most. The differences in strategic choice can be attributed to a gender specific leadership style.
Keywords: Gender, Crisis management, Tourism, Small services, Decision-taking.
JEL Classification: M54, L83, J16
Suggested Citation: Suggested Citation