Business Model Design and Innovation in the Process of Expansion and Growth of Global Enterprises

A. A. Camillo (Ed.), Global Enterprise Management: New Perspectives on Challenges and Future Development (v. 1). NY, NY: Palgrave McMillan, p.115-133.

Northeastern U. D’Amore-McKim School of Business Research Paper No. 2534479

25 Pages Posted: 8 Dec 2014 Last revised: 19 May 2015

See all articles by Oleksiy Osiyevskyy

Oleksiy Osiyevskyy

University of Calgary - Haskayne School of Business

M. Amin Zargarzadeh

University of Calgary - Haskayne School of Business

Date Written: December 5, 2014

Abstract

In recent years, the concept of business models has gained substantial attention in strategic management literature, as researchers and management practitioners realize that business model is the primary mechanism for value creation and appropriation by firms in a market economy. As such, a business model should become one of the main units of analysis in strategy scholarship. Yet, whereas the recent literature provides a good understanding of the role of business models in high-tech companies and new ventures, the role of business models for other types of enterprises, including established multinational companies, needs further research. In this chapter we intend to fill this gap by addressing the following questions: 1) What is the role of business models in today’s global business? 2) How can business model design and innovation facilitate the expansion and growth of global enterprises? 3) What are the peculiarities of business model analysis, design and change in multinational contexts? Drawing on insights from evolutionary and resource-based perspectives, we provide answers to these questions, clarifying our conceptual argument with illustrative mini-cases of failures of global enterprises having to adjust their business models in multinational contexts in the process of expansion and growth.

Keywords: business model, routines, business model change, business model innovation, firm-specific advantage, entrepreneurial deficit

Suggested Citation

Osiyevskyy, Oleksiy and Zargarzadeh, M. Amin, Business Model Design and Innovation in the Process of Expansion and Growth of Global Enterprises (December 5, 2014). A. A. Camillo (Ed.), Global Enterprise Management: New Perspectives on Challenges and Future Development (v. 1). NY, NY: Palgrave McMillan, p.115-133. ; Northeastern U. D’Amore-McKim School of Business Research Paper No. 2534479. Available at SSRN: https://ssrn.com/abstract=2534479

Oleksiy Osiyevskyy (Contact Author)

University of Calgary - Haskayne School of Business ( email )

2500 University Drive, NW
Calgary, Alberta T2N 1N4
Canada

M. Amin Zargarzadeh

University of Calgary - Haskayne School of Business ( email )

2500 University Drive, NW
Calgary, Alberta T2N 1N4
Canada

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